Director of Marketing

Director of Marketing Techy / NerdsToGo Fort Lauderdale, FL (In-Office) About Us Techy and NerdsToGo are leading technology service brands supporting consumers and small businesses across a growing national franchise network.From device repair to managed IT services, our focus is simple:deliver reliable, high-quality tech solutions while helping local operators build strong, profitable businesses.We're entering a phase of focused growth and operational maturity, and marketing is a critical driver of that success.The Role We're looking for a Director of Marketing to take ownership of our marketing strategy, performance, and infrastructure across both brands.This is not a pure brand role--and it's not just campaign management either.You'll be responsible for:Driving lead generation at scale across dozens of locations Building systems that franchisees can actually use Holding vendors accountable Connecting marketing performance directly to revenue This is an in-office leadership role based in Fort Lauderdale, working closely with executive leadership, operations, and cross-functional teams.What You'll OwnDrive Growth Own paid media strategy (Google Ads, LSAs, and beyond) Lead SEO efforts, including local and location-based optimization Improve CPL, ROAS, conversion rates, and overall lead quality Build Scalable Franchise Marketing Create marketing programs that work at the local level (B2C and B2B) Develop playbooks, templates, and toolkits franchisees can execute Support adoption and performance across the network Lead Brand & Campaign Execution Guide brand messaging, positioning, and creative direction Plan and execute national campaigns and content strategy Ensure consistency across all channels Own Vendors & Platforms Manage agencies, freelancers, and marketing platforms Negotiate contracts and improve performance Ensure systems (CRM, analytics, lead routing) work seamlessly Optimize the Website & Funnel Improve website performance, UX, and conversion rates Strengthen lead capture, routing, and follow-up processes Align digital experience with operational capabilities Build Systems That Scale Create SOPs, documentation, and repeatable workflows Support onboarding and training for franchisees Eliminate inefficiencies and single points of failure What We're Looking For 5years of experience in marketing, with a strong focus on lead generation and performance Experience in franchise, multi-location, or service-based businesses Deep understanding of paid media, SEO, and conversion optimization Proven ability to manage vendors and hold them accountable Strong analytical mindset--you know how to interpret data and act on it Comfortable operating both strategically and hands-on Bonus Points If You Have Experience in MSP, IT services, or retail service environments Familiarity with local SEO and Google Business Profile optimization Experience building marketing systems across multiple locations What Success Looks Like More qualified leads, at a lower cost Clear visibility into performance across all locations Franchisees actively using and benefiting from marketing programs Strong alignment between marketing, sales, and operations Scalable systems that support long-term growth Why This Role Matters Marketing at Techy and NerdsToGo isn't just about visibility--it's about driving real revenue for local business owners.If you're someone who:Cares about performance, not just activity Likes building systems, not just campaigns Wants ownership and accountability You'll have a real impact here.Pay:$25.00 - $31.00 per hour Benefits:Employee discount Flexible schedule Referral program Work Location:In person.