Director of Product & Customer Marketing

About Zūm: Zūm is revolutionizing mass mobility with its Connected Mobility Experience ( Zūm CMX ™) system that connects and coordinates people, vehicles, and operations in real time. In the $50 billion student mobility market – the largest segment of the mass mobility industry – Zūm CMX is transforming a daily source of anxiety and disruption into a reliable, transparent, and efficient mobility experience for students and families. Today, more than 4,500 schools rely on Zūm CMX . Recognized globally for its innovative approach and operational execution, Zūm has been named to Fast Company’s World’s Most Innovative Companies, CNBC Disruptor 50 and Changemakers, the World Economic Forum, and the Financial Times’ Fastest Growing Companies lists. Zūm is backed by leading investors including Sequoia Capital, GIC, TPG, and Softbank. Who You Are: You are a sharp, ambitious product marketing leader with a keen customer focus—someone who can articulate complex technology in language that moves buyers, champions, and the market alike. As Zūm’s Director of Product & Customer Marketing, you will own how we position our platform, activate our customer base, and build the narratives that win deals and grow accounts. Reporting directly to the CMO , you are a true player-coach: equally at home crafting a compelling positioning brief, coaching another teammate through their first launch, and sitting across the table from a district superintendent or COO to understand what keeps them up at night. You write with precision and punch. You believe great marketing is equal parts strategy and craft—and you have the portfolio to prove it. You embrace gen AI as a force multiplier: using it to move faster, test more ideas, and spend your energy where human judgment matters most. This is a hybrid position based out of our headquarters in Redwood City, CA. You will be required to be onsite 3 days per week (Monday, Tuesday, and Thursday). We will only consider candidates already based in the Bay Area. What You'll Do: Own Product Positioning & Messaging Define and continuously sharpen Zūm’s platform positioning—ensuring our value proposition is differentiated, credible, and resonant across every buyer persona and market segment. Translate roadmap and product releases into crisp, compelling narratives. You make the complex feel obvious and the innovative feel inevitable. Partner closely with Product and Sales to develop messaging frameworks, product one-pagers, battlecards, and pitch decks that equip the field to win. Lead go-to-market planning for new product launches and feature releases—owning the strategy, timeline, and cross-functional execution. Drive Customer Marketing & Expansion Build and run Zūm’s customer marketing engine—from onboarding communications and adoption campaigns to reference programs and expansion plays. Develop a library of high-impact customer stories, case studies, and ROI narratives that serve as the connective tissue between Sales, CS, and the market. Create programs that turn satisfied customers into vocal advocates: executive roundtables, advisory councils, and co-marketing opportunities. Partner with Customer Success to track adoption signals and design targeted campaigns that deepen engagement and reduce churn. Build the Category & Competitive Intelligence Monitor the competitive landscape relentlessly—synthesizing intel into crisp, actionable guidance for Sales and leadership. Establish Zūm as the category-defining voice in school transportation technology through thought leadership, awards, analyst relationships, and speaking opportunities. Collaborate with Demand Gen to ensure messaging and positioning are activated consistently across campaigns, ads, content, and events. Lead & Develop a High-Performance Team Over time, hire, develop, and inspire a lean team of marketers—setting a high bar for craft, strategic thinking, and cross-functional partnership. Model the behavior you expect: you still write, edit, present, and build. The Director title doesn’t mean you hand things off. Partner with the CMO to shape the overall marketing strategy and represent the function with executive stakeholders. What You Bring To Zūm: 8 years of B2B product marketing or customer marketing experience, ideally at a SaaS or tech company; experience with complex, multi-stakeholder sales cycles is a strong plus. A portfolio that demonstrates your ability to take a complicated product and craft messaging that is clear, differentiated, and memorable—you write well, and you know it. Deep expertise in positioning methodo