Director of Product Marketing (Inbound)

Overview Are you passionate about the future of cloud operations and how agentic AI is transforming how complex systems are orchestrated, governed, optimized, and run ? Do you excel at translating deeply technical platforms into clear market narratives that shape product direction and accelerate adoption? We are seeking a Director of Product Marketing (Inbound) to define and lead the Agentic AIOps business for Azure. This role sits at the intersection of product strategy, customer truth, business model, pricing strategy, offers, go-to-market, analyst influence, technical storytelling and partnerships , ensuring Azure’s agentic operations portfolio is clearly positioned, competitively differentiated, and market‑ready. You will serve as the inbound authority for product truth —owning positioning, portfolio coherence, analyst engagement, core content, and technical readiness—while partnering closely with engineering, outbound GTM, business planning, business development, and field teams. This is a highly visible role for a senior product marketer who thrives in ambiguity, brings strong systems and technical intuition, and can operate fluently from architecture to executive narrative. Responsibilities Product & Portfolio Strategy (Inbound Ownership) Own inbound product marketing for Agentic AIOps product offerings, across feature releases, product retirements, and Tier‑2/Tier‑3 launches, ensuring clarity of value, audience, and use cases Lead portfolio planning and product research, synthesizing customer needs, market signals, and platform strategy into actionable product insights Partner with Go To Market lead, Product Marketing Manager and Product Manager, to define and maintain category and product‑level MPFs (Messaging Positioning Frameworks) that scale across agentic ops capabilities and experiences Partner with Product Manager, engineering, business planning, finance on offer design and product pricing, bringing market and customer insight into business model decisions Market, Analyst & Competitive Intelligence Serve as inbound lead for analyst relations, including product and engineering briefings, analyst inquiries, and report submissions (e.g., MQs, Waves, MarketScapes) Own competitive research and analysis, translating insights into differentiated positioning, product guidance, and Go To Market inputs Ensure agentic ops orchestration narratives are credible, defensible, and consistent across analyst, executive, and field audiences Core Product Content & Technical Storytelling Own inbound development of product‑level content and assets, including: L100–L300 product decks Product demos and technical demos Technical and deep‑dive videos Act as content Subject Matter Expert for agentic ops orchestration across marketing, Go To Market, sales, and partner motions Develop inbound product customer assets, including Total Cost of Ownership, business value stories, and analyst‑backed thought leadership Digital & Always‑On Product Experiences Own inbound strategy and execution for product web experiences, including product pages, pricing pages, and pricing calculators for Agentic AIOps Define and maintain product‑led digital journeys that reflect customer workflows and operator personas across the cloud lifecycle Lead inbound product‑level social media marketing, ensuring narrative accuracy, technical depth, and platform consistency Third-party Industry Event, Technical Depth & Readiness Own inbound product‑specific and technical content for third‑party ITOps, DevOps, and technical events Lead creation of L300–L400 technical event content and product‑depth sessions Partner with outbound teams on first‑party events (e.g., Build, Ignite) to ensure product truth and depth are embedded in solution and keynote narratives Own Field Readiness for L100 Product content, ensuring sellers understand positioning, value, and competitive differentiation Serve as inbound partner for Executive Briefing Center (EBC) delivery, bringing credible product and technical depth into executive engagements Deliver pitch and presentation in 1:1, 1:many, and event setting. Cross‑Functional Enablement & Support Act as inbound Subject Matter Expert supporting sales conversations, ensuring accurate product representation and coverage across campaigns and Go To Market motions Partner with outbound and integrated marketing teams to support content reviews, webinars, and readiness where inbound product ex