Job Description
Description Director of Sales Enablement Location: Greeley, CO Department: Sales / Commercial Reports To: Senior Leadership (Cross‑Functional) Purpose & Scope Pilgrim’s is seeking a strategic and operational Director of Sales Enablement to elevate sales performance across retail, foodservice, and distribution channels. This role will design and execute the enablement strategy, drive cross‑functional alignment, optimize sales tools and processes, and ensure our salesforce is equipped to grow customer relationships and deliver business results. Successful Candidate Leadership & Influence Represents the company culture. Builds meaningful relationships with senior leaders and sales teams. Drives change and navigates a complex organization with confidence and humility. Strategic Thinking & Problem Solving Identifies growth opportunities, simplifies complexity, and develops scalable solutions. Uses data to inform decisions and optimize performance. Execution & Ownership Operates with discipline, structure, and a strong bias for action. Balances long‑term strategy with day‑to‑day support needs. Communication & Collaboration Adapts communication to different audiences. Coordinates effectively across marketing, revenue management, operations, category, and product. Key Responsibilities Sales Strategy & Go‑to‑Market Alignment Partner with commercial and cross‑functional leaders to clarify priorities and define sales objectives. Deploy sales tactics and GTM programs that support business goals and reduce execution friction. Track business performance, diagnose gaps, and adjust enablement strategies accordingly. Performance Management & Sales Operations Define KPIs tailored to each GTM structure. Provide reporting and insights on sales opportunities and pipeline health. Support sales teams with performance root‑cause analysis and best‑practice development. Ensure clear ROI on enablement programs and tools. Sales Tools, Processes & Technology Optimize CRM use and adoption (Salesforce preferred). Streamline sales processes by channel and customer type. Collaborate with marketing and product teams to develop sales materials, market insights, and competitive intelligence resources. Cross‑Functional Leadership Drive alignment on promotions, product launches, incentive structures, and customer messaging. Lead initiatives that accelerate sales cycles and improve operational efficiency. Training, Onboarding & Development Build onboarding and continuous development programs for new and existing sales team members. Create playbooks, training modules, and ongoing learning pathways to enhance sales capabilities. Key Outcomes — First 12 Months Implement a unified sales enablement operating rhythm across channels. Develop and maintain core KPIs and reporting mechanisms, with routines to address performance. Implement and improve CRM adoption and pipeline visibility with clear workflows. Establish a scalable content and playbook framework for selling processes. Strengthen cross‑functional alignment with measurable impact on sales execution. Launch a standardized onboarding program for all sales roles. Qualifications Bachelor’s degree required; MBA preferred. 7+ years in sales enablement, sales operations, or sales leadership (CPG/food/agriculture preferred). Proven success driving enterprise‑level enablement initiatives. Strong communication, leadership, and analytical skills. CRM expertise; strong Excel, PowerPoint, and organizational capability. The applicant who fills this position will be eligible for the following compensation and benefits: Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment; Paid Time Off: sick leave, vacation, and 6 company observed holidays; 401(k): company match begins after the first year of service and follows the company vesting schedule; Base salary range of $127,000 – $154,000; Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs. For individuals assigned and/or hired to work in states where it is