Job Description
General Information Country/Region United States of America Province/City Calistoga Hiring Entity Rosewood Calistoga Department Sales & Marketing Job Type Full-time Permanent Job Description Director of Sales – Rosewood Calistoga OUR PURPOSE AND CULTURE We are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place. THE TEAM As part of the Leadership Team, which focuses on delivering exceptional guest experiences, operational excellence, and strategic alignment, this role contributes to the day-to-day management and long-term success of the hotel. You will report directly to the Director of Sales & Marketing, collaborating closely with all Executive Committee members and department heads to ensure the hotel operates in full compliance with Rosewood's brand standards, safety protocols, and service philosophy. YOUR ROLE Responsible for strategic direction, management and top-line revenues for the Sales Department with the Director of Sales & Marketing. In charge of developing the Group and Transient segments both pre- and post- resort opening. Target, solicit and cultivate business within the group and leisure market segments, with efforts directed toward securing room night production and revenue generation. Responsible for supporting the respective Managers within the Sales Department to maximize revenue and achieve the department’s budget and goals. Collaborate with the Operations Teams in creating clear and credible vision for the department. Ensuring department’s operations are in line with Brand standards. HOW YOU'LL MAKE THE PLACE Responsible for the entire leisure & group sales effort, including Residences, for Rosewood Calistoga to achieve budgeted room night and revenue goals. Solicit new and develop existing accounts to meet/exceed revenue goals through solicitation, outside sales calls, site inspections, webinars and written communication. Prepare correspondence to customers, internal booking reports and file maintenance. Participate in scheduled sales meetings, pre-event meetings, training and other sales strategy related meetings as required. Develop & maintain knowledge of market trends, competition, and customers. Responsible for conducting site inspections, and coordinating, orchestrating, and hosting property and area familiarization trips and activities. Professionally represent the hotel in community and industry organizations and events. Manage the preparation and standard of proposals, agreements and pre-arrival emails for Residence reservations. Maintain and further develop leisure database. Develop promotions and sales campaigns for implementation in the Consortia market for key account, as guided by the Director of Sales & Marketing. Contribute to the annual marketing plans and budget process. Review goals and action plan on a scheduled basis. Maintain expenses within the budgeted guidelines. Key liaison between sales department and on property colleagues and facilitate flow of communication. Develop new marketing tools/collateral for the leisure & group market segments. Monitor scheduled direct mail efforts. Oversee sales blitzes in assigned market segments with Regional Sales Office and sister properties. Organize, and participate in familiarization trips from key client base. Maintain knowledge of all Rosewood Hotels & Resorts to facilitate cross selling. Build relationship with sales counterparts from Regional Sales Office and sister hotels to relay leads and requests. Communicate need period dates and respond promptly to all leads. Prepare and submit timely monthly reports to Director of Sales & Marketing. Recognize and include communication of market trends and competitive intelligence. Attend & organize sales meetings and leadership training sessions as required. Coordinate with internal and external stakeholders to ensure smooth planning and execution of Residence long stays. Responsible for implementation and adherence to all departmental policies and manuals, while ensuring compliance to the same for consistency across the team. Continually assess strengths/opportunities of Sales Department and report to Director of Sales & Marketing. Provides coaching,