Director of Social, Creators and Culture

Position Summary Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We've grown into one of THE most recognized global brands. We consider ourselves "relentless pioneers" that push boundaries and defy barriers. The company pushes beyond the limits of today's technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA's ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations. People| Excellence | Change | Integrity | Co-prosperity Role and Responsibilities Reporting to the Senior Director Owned Media of MX Marketing, the Director of Social, Creators and Culture will take a pivotal role in shaping and defining Samsung's brand in the USA along with driving revenue growth across our mobile product categories (Smartphones, PCs, Tablets, Wearables (Watch/Audio/Ring)). This person will be responsible for managing and driving our Owned Social and Influencer/Creator/Talent strategy and execution, including: Samsung's Organic Social presence across social platforms Samsung's Creator/Influencer program, comprising a mix of "celeb" Influencers and Micro/Macro Creators (#TeamGalaxy) Samsung's Nano community creator program that help drive social conversation at scale Samsung's Members program that engages with our most loyal fans and celebrates their love for our products Driving Samsung's place in Culture in the US The objectives of this role are simple: Drive cu