Job Description
Job Description Who We Are Horizon Next is one of the industry's most innovative and data-driven marketing organizations and sits at the intersection of three constantly changing landscapes: people, data, and media. Our business provides strategic leadership to accelerate growth for our clients through brand strategy, media planning and investment, and best in class analytics across all channels. As the leader in innovative business solutions, we are always pushing ourselves to understand what’s next: our next innovation, our next advancement in analytics, the market’s next media evolution, and your next breakthrough idea. Horizon Next operates with the single goal that tomorrow must outperform today. At Horizon Next, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together. Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. What You’ll Do Campaign Management & Execution – 5% Supervise RFP creation and review of social partners, proposal analyses, and partner negotiations Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, and pacing/reporting; implement QA processes Guide junior team members in campaign set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign Ensure team follows QA process and daily pacing Social Media Strategy – 35% Lead strategic social plan development in tandem with the Digital & Business Solutions teams Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives Partner closely with other Horizon Next teams (Business Solutions, Investment, etc.), building cross team relationships and incorporating relevant extensions Drive team brainstorms to kick off plan and consideration set development Oversee creation and development of media specific documents such as media plans, objectives and strategies decks, and other related functions Stay abreast of industry trends, develop POVs related to overall social marketplace buying Work with AMD and Supervisor to oversee junior team members and manage expectations with higher ups in the creation of media specific documents such as media plans, objectives and strategies decks, and other related functions Provide final sign off on RFP creation and review of partners/site responses, act as point of escalation for partner negotiations and stewardship of key partnerships Reporting & Analysis – 5% Lead in development of processes with Horizon Next Analytics & Business Intelligence teams to aggregate data and ensure standardization across Next accounts Oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across social Help AMD coach junior team members on impactful insight writing that is routed in data and action but pulls in larger social strategy and provide final sign off Relationship Management – 20% Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships Maintain a strong presence across Horizon Next departments (i.e. Business Solutions, Operations, Analytics, Biddable Teams), building trust and accountability Act as escalation point for junior team members when faced with challenges navigating conversations with internal and external partners and clients Primary social lead working closely with clients to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business Team Management, Supervision and Delegation – 30% Assist in creating growth plans for junior team members and providing clear career goals for the AMD