Job Description
Director, STANLEY Brand Commercialization, North America – Hybrid Towson, MD, United States Come build something that matters. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. The Job: The Director, STANLEY Brand Commercialization, North America is a strategic leader responsible for driving execution of category management strategies and building robust commercial partnerships to accelerate STANLEY’s distribution expansion. This role manages a team of category analysts and is accountable for collaborating with channel and sales partners to develop and execute channel and go-to-market (GTM) strategies that align with key category priorities, ensuring STANLEY’s brand and product portfolio achieve maximum impact across core North American channels.You’ll get to: Responsible for partnering with channel and sales teams to translate global STANLEY brand and category strategies into targeted channel initiatives for North America. Reports directly to the VP, Category Management (STANLEY & BLACK+DECKER Brands). Leads cross-functional teams to achieve business objectives such as market growth, distribution expansion, and sales/profit targets. Direct line of connectivity across core Retail, Commercial, and Distribution channels in the region. Based in Towson, Maryland (Tools & Outdoor HQ), with remote options considered Channel Strategy & Category Execution Partner with channel and sales teams to develop and execute regional category management strategies and GTM, prioritizing key product categories to maximize growth and market share that expand STANLEY’s distribution footprint and drive commercial success. Drive adoption and execution of focused trade and commercial partnership plans to accelerate category growth within targeted channels. Collaborate with channel to drive demand generation activities and initiatives Commercial Partnership Development Build strong sell-in messaging to drive strategic relationships with key channel partners, distributors, and retail accounts to unlock new growth opportunities and enhance STANLEY’s market presence. Collaborate with channel partners to co-develop business plans, joint marketing initiatives, and sales programs that align with category priorities and deliver mutual value. Ensure seamless integration of STANLEY’s brand and product strategies within partner organizations, fostering alignment and accountability for shared objectives. PLM (Product Lifecycle Management) Lead product lifecycle management initiatives for good/sku, bad sku to improve overall health of portfolios and categories. Lead SKU rationalization initiatives to reduce complexity in operations and commercialization. Work closely with regions and cross functional stakeholders to ensure adherence to NOD process driving timely, effective execution ensuring smooth SKU In/Out transitions and minimizing E&O exposure. Business Accountability Partnership with commercial and channel teams to ensure sales and growth targets are met through effective category and channel management. Manage MOS (Monthly Operating System) coordinating MBR, QBR, PRB rhythms to drive business performance and accountability for in-market execution and results, reporting progress to senior leadership. Continuously analyze performance metrics to inform strategic decisions and drive continuous improvement. The Person: You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: At least 10 years of experience growing a portfolio and developing product/category marketing agendas into sustainable growth engines. Strong understanding of digital and traditional marketing channels, emerging trends, and customer insights. Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred. Background in innovation strategy, new product development, and product lifecycle management. Demonstrated success in category management, channel strategy development, and commercial partnership building wi