Job Description
The Opportunity We are looking for a senior marketing leader to own and drive Postr's entire marketing function. This is a rare, high-impact role: you will come in as a team of one — with the full trust and resources of the founding team behind you — and build from there. The title and compensation will be calibrated to your experience. Candidates who demonstrate VP-level strategic vision and cross-functional leadership will be considered for the VP of Marketing role. Candidates with strong hands-on execution paired with demonstrated strategic thinking will be considered at the Director of Marketing level. Both paths are legitimate and both matter enormously to us. What You’ll Own Brand Strategy & Positioning Define and own Postr's brand voice, visual identity, and market positioning across all channels and audiences Develop and maintain a compelling narrative that resonates with both sides of the marketplace — brands and creators Ensure brand consistency across all external touchpoints: website, sales collateral, social, events, and PR Demand Generation & Growth Build and execute a full-funnel demand generation strategy targeting brand marketing teams, digital media agencies, and creator economy decision-makers Paid media, SEO/SEM, content marketing, email nurture, and performance marketing — with a bias toward channels that deliver measurable pipeline Develop go-to-market playbooks for new product features, market segments, and strategic partnerships Content & Thought Leadership Create and own a content strategy that positions Postr as the authoritative voice in the brand-creator economy Produce and distribute content across blog, social, video, podcast, and industry publications that drives organic growth and builds trust with target audiences Commission and leverage research, data, and campaign case studies to generate compelling market intelligence assets Product Marketing Partner with product to develop launch strategies, feature announcements, and in-app messaging that accelerates adoption Build and maintain battlecards, competitor analysis, and market positioning tools that equip the sales team to win Translate complex product capabilities — the Postr Index, guerrilla-style location mapping, real-time analytics — into clear, benefit-led messaging for buyers Agency & Partner Marketing Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets Build co-marketing and partnership opportunities with adjacent platforms, tools, and industry associations Support outreach efforts with account-based marketing strategies for high-value agency and brand targets Analytics & Reporting Develop targeted marketing programs aimed at digital media agencies, holding companies, and independent shops managing brand influencer budgets Build dashboards and reporting cadences that give the leadership team clear visibility into what is working and what is not Continuously optimize based on data — allocating budget and attention toward the highest-performing channels and campaigns You Bring: 7–15+ years of marketing experience, including roles at high-growth startups, creator economy platforms, digital media agencies, SaaS companies, or marketing technology companies Demonstrated experience owning full-funnel marketing — brand, demand gen, content, and product marketing — ideally as a solo senior leader or small team lead Deep familiarity with the influencer marketing and creator economy landscape: platforms, tools, agency dynamics, brand buying behaviors, and campaign measurement Proven track record building and executing go-to-market strategies that drove measurable pipeline, brand growth, or market share expansion Hands-on proficiency with core marketing tools: CRM (HubSpot, Salesforce), email platforms, paid media (Google, Meta, LinkedIn), SEO tools, analytics (GA4, Mixpanel, Looker), and social scheduling and management Strong writing and storytelling skills — you can craft a positioning document, a landing page, a cold email sequence, and a keynote narrative with equal confidence Experience partnering with sales, product, and executive teams, with the credibility to influence strategy at every level Comfortable with ambiguity, scrappy with resources, and driven by outcomes over activity Nice to Have (not required): Experience marketing to digital media agencies, media buying teams, or brand marketing decision-makers Familiarity with two-sided marketplace dyn