E-commerce Specialist

Job Overview We are seeking a dynamic and results-driven E-commerce Specialist to elevate our online presence and drive sales growth across digital platforms. In this role, you will be responsible for managing and optimizing our e-commerce channels, developing engaging content, and implementing innovative marketing strategies. Your expertise in digital marketing tools and analytics will help us reach our target audiences effectively, enhance user experience, and maximize conversion rates. If you thrive in a fast-paced environment and are passionate about e-commerce, this is an exciting opportunity to make a significant impact. Duties Manage and optimize product listings on various e-commerce platforms using content management systems like WordPress and other specialized tools. Conduct keyword research and utilize SEO tools to improve search rankings, increase organic traffic, and enhance visibility. Develop and implement conversion optimization strategies to improve website performance, user engagement, and sales metrics. Create compelling content including product descriptions, banners, email campaigns, and social media posts to attract and retain customers. Manage social media marketing campaigns across platforms such as Facebook Advertising, Instagram, and LinkedIn to boost brand awareness and drive traffic. Use Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks that support marketing initiatives. Analyze website traffic and campaign performance using Google Analytics, Google Ads, and other analytics tools to inform data-driven decisions. Execute SEM (Search Engine Marketing) campaigns with Google AdWords to increase paid search visibility. Implement marketing automation strategies to nurture leads through email marketing sequences and personalized outreach. Collaborate with cross-functional teams to ensure seamless integration of marketing efforts with overall business goals. Qualifications Proven experience in e-commerce management with a strong understanding of digital marketing channels including SEO, SEM, social media marketing, and email marketing. Proficiency in SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and marketing automation platforms. Skilled in content creation with expertise in copywriting, graphic design (Adobe Photoshop), HTML, CSS, JavaScript, SQL or other relevant coding languages. Familiarity with content management systems such as WordPress or similar platforms. Strong analytical skills with the ability to interpret data for continuous improvement of campaigns. Knowledge of performance marketing strategies aimed at increasing conversions and sales on digital channels. Excellent communication skills combined with the ability to manage multiple projects simultaneously in a fast-paced environment. Nice-to-have skills include experience with B2B marketing strategies, social media management tools, Adobe Creative Suite applications beyond Photoshop (e.g., Illustrator), and familiarity with content creation for digital advertising campaigns. Join us as an E-commerce Specialist where your innovative ideas will help shape our online success story! We’re committed to fostering a vibrant work environment that encourages growth, creativity, and achievement—empowering you to thrive both professionally and personally. Pay: $19.00 - $21.00 per hour Benefits Employee discount Flexible schedule Health insurance Work Location: In person