Job Description
Join the Pacsun Community Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. Through partnerships with brands such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more. Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development.Our program PacCares supports and partners with organizations that align with our internal and external initiatives surrounding mental health, diversity, and equality. Join the Pacsun Community. Learn more here: LinkedIn- Our Community About the Job: We are seeking a talented Ecommerce & Digital Marketing Analyst to join our dynamic team. This role is central to our growth strategy, providing a 360-degree view of the customer journey—from initial ad impression to final checkout and long-term loyalty. You will optimize our digital footprint by blending paid media analytics with deep-dive ecommerce insights and site behavior analysis. Additionally, this role will play a critical part in advancing our CRM and loyalty strategy by delivering actionable insights on retention, customer lifetime value (LTV), and incremental revenue performance. A day in the life, what you’ll be doing: Paid Media & Attribution Performance Deep-Dives: Conduct in-depth analysis of paid media campaigns (Social, Search, Video, Affiliate) to evaluate effectiveness and identify trends. Develop and maintain a structured testing roadmap to continuously improve campaign performance. Advanced Attribution: Maintain and evolve attribution models to accurately credit marketing touchpoints and optimize cross-channel spend. Vendor & Platform Management: Be the primary point-of-contact for vendors related to analysis and measurement and owner of related platforms. Ecommerce & Site Analytics On-Site Behavior: Analyze the end-to-end customer journey to identify friction points in the conversion funnel, from landing pages to checkout. Product & Merchandising Insights: Collaborate with the ecommerce team to report on product performance, category trends, and the impact of site promotions. Data Integrity: Ensure tracking tags (GTM/GA4) and pixels are firing correctly to maintain a high standard of data accuracy across all platforms. CRM & Loyalty Strategy Retention & LTV: Analyze customer segments to understand purchasing patterns, churn risks, and opportunities to increase Customer Lifetime Value. Incrementality Testing: Design and analyze "hold-out" tests to measure the true incremental revenue driven by email, SMS, and loyalty rewards. Loyalty Program Health: Monitor the performance of our loyalty program, providing insights on member engagement and the ROI of tiered incentives. Testing & Optimization CRO Roadmap: Design and execute A/B and multivariate tests focused on both ad creatives and on-site elements (e.g., product detail pages, navigation, and cart flow). Actionable Insights: Translate complex data into "so-what" insights for cross-functional stakeholders in Marketing, Merchandising, and Tech. Ensure data accuracy and consistency. What it takes to Join: Bachelor's degree in Marketing, Business, Statistics, or a related field. 3+ years of experience in digital marketing analytics, preferably in a retail or e-commerce environment. Proficiency in digital analytics tools such as Google Analytics, Adobe Analytics, or similar platforms. Strong knowledge of attribution modeling techniques and tools. Experience with mobile app measurement and tracking tools (e.g., Firebase, AppsFlyer, Adjust). A proven track record of designing and implementing successful A/B and multivariate tests. Exceptional analytical and problem-solving skills. Strong communication skills and the ability to translate complex data into actionable insights. Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio) is a plus. Knowledge of paid media platforms (e.g., Google Ads, Facebook Ads Manager) is preferred. Salary Range : ($84,992-$88,179) Pac Perks: HQ workforce of 60%+ people of color Dog friendly office environment Beverages and snacks provided daily Onsite gym, volleyball court, ping-pong tables, and a skate park available on campus $1,000 referral incentive program Generous associate discount of 30-50% off merchandise online and in-stores Competit