Enrollment Marketing and Community Outreach Coordinator

PODER Academy Enrollment Marketing and Community Outreach Coordinator Position Summary The Enrollment Marketing and Community Outreach Coordinator is responsible for developing and executing strategic marketing and outreach initiatives to continuously grow student enrollment across two charter school campuses serving grades Kindergarten through 12th grade. This role focuses on brand awareness, community engagement, recruitment campaigns, and data-driven enrollment strategies aligned with the school’s mission and values. Key Responsibilities Enrollment Growth & • Recruitment Design and implement comprehensive enrollment marketing strategies to increase applications and student retention. Plan and coordinate recruitment events, open houses, school tours, and community outreach activities. Collaborate with school administrators to meet annual enrollment targets across both campuses. Track and analyze enrollment data, campaign performance, and outreach effectiveness to inform strategy adjustments. Marketing & • Communications Develop and manage marketing materials, including digital content, print collateral, advertisements, and presentations. Oversee social media platforms, website updates, and email campaigns with a focus on enrollment messaging. Ensure consistent branding and messaging across all marketing and communication channels. Support storytelling initiatives that highlight student success, academic programs, and school culture. Community & • Partnership Engagement Build and maintain relationships with community organizations, early childhood providers, local businesses, and families. Represent the schools at community events, fairs, and meetings. Serve as a primary point of contact for prospective families, providing timely and accurate enrollment information. Collaboration & • Compliance Work closely with school leadership, front office staff, and instructional teams to align marketing efforts with school priorities. Ensure enrollment marketing practices comply with charter, district, and state guidelines. Support enrollment processes during peak application and lottery periods. Qualifications Required Bachelor’s degree preferred in Marketing, Communications, Business, or a related field; marketing certificate considered. Strong written and verbal communication skills. Experience with digital marketing, social media management, and basic data analysis. Ability to manage multiple projects, deadlines, and priorities independently. Preferred Experience in education, nonprofit, or community-based marketing. Familiarity with K–12 enrollment processes or school choice environments. Graphic design, content creation, or CRM experience. Bilingual in Spanish Skills & Competencies Strategic and results-oriented mindset Strong interpersonal and community engagement skills Data-informed decision making Professional discretion and cultural sensitivity Ability to work evenings or weekends as needed for events Compensation & Benefits Starting salary of $50,000 per year Comprehensive benefits package (health, retirement, and paid time off, per school policy) How to Apply Learn more about our school: www.poderacademy.com Apply online through the LCSD#1 website Contact: Hunter Handzus Principal 307-632-2248 hunter@poderacademy.com