Job Description
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Salesforce is seeking a strategic, audience-centric Senior Manager to serve as a demand generation lead for our events portfolio. This role is responsible for shaping and orchestrating the end-to-end campaign strategy that connects priority audiences to Salesforce’s most strategic event experiences, driving measurable impact across registrations, attendance, engagement, and pipeline. The Events Demand Generation team produces industry-defining campaigns that represent the ultimate expression of the Salesforce brand, innovation, and customer success. As a Senior Manager, you will operate as the demand generation leader—translating event objectives into integrated audience, segmentation, and channel strategies, and ensuring coordinated execution across paid, owned, earned, and partner channels. This role sits at the center of a highly cross-functional ecosystem, partnering closely with Experience Strategy, Product Marketing, Creative, Messaging, Media Lab, Lifecycle Marketing, Regional Marketing, Analytics, and executive stakeholders. You will ensure every campaign component works in concert to reach the right audiences, deliver meaningful engagement, and achieve pipeline and business impact goals. This is a strategic role requiring strong campaign ownership, audience and channel expertise, and the ability to align diverse teams around a shared demand generation strategy. Responsibilities Campaign Leadership & Strategic Ownership Serve as the demand generation lead for priority Salesforce events, owning campaign strategy from audience definition through execution and performance. Translate event objectives into integrated, audience-first campaign strategies that drive registrations, attendance, engagement, and pipeline. Develop comprehensive campaign frameworks outlining audience segments, messaging alignment, channel roles, sequencing, and activation strategy. Ensure campaigns are executed cohesively across paid, owned, organic, and partner channels. Audience Strategy, Segmentation & Targeting Define and evolve audience segmentation strategies using behavioral, firmographic, technographic, and engagement data. Identify priority audiences, whitespace opportunities, and high-value segments aligned to event and business objectives. Partner with analytics and data teams to continuously refine targeting, improve conversion rates, and optimize audience reach and efficiency. Ensure consistent audience strategy alignment across all campaign channels and touchpoints. Cross-Functional Campaign Orchestration Act as the central liaison across Experience Strategy, Creative, Messaging, Product Marketing, Media Lab, Lifecycle Marketing, and regional teams. Ensure campaign strategy is clearly translated into channel activation plans and creative execution. Partner with Experience Strategy to align audience strategy with event positioning, content, and attendee experience design. Collaborate with creative and messaging teams to ensure campaign assets resonate with priority audiences and align to campaign goals. Align channel owners across paid media, email, web, organic social, and partner channels to ensure coordinated campaign execution. Performance Ownership & Optimization Own campaign performance across key metrics including registrations, attendance, engagement, and pipeline generation. Monitor campaign performance, identify trends and gaps, and proactively drive optimizations. Deliver performance reporting, insights, and strategic recommendations to stakeholders and leadership. Apply data-driven insights to continuously refine segmentation, targeting, channel mix, and campaign strategy. Stakeholder Leadership & Executive Alignment