Field Marketing Manager

Field Marketing Manager Build Your Career with Ashley Furniture- Where Innovation Meets Comfort Who We Are At Ashley, inspiring the love of home is at the heart of everything we do. As the world's largest manufacturer of home furnishings, we're more than a business we're a family driven by innovation, competitiveness, and an unwavering commitment to excellence. We persevere through challenges, push beyond the status quo, and constantly seek better ways to deliver an exceptional customer experience. Our solutions-first mindset and dedication to growth are why Ashley remains #1 in our industry. If you're ready to grow, you've come to the right place. With a true "Growth Mindset," Ashley Furniture invests in developing future leaders and helps every team member learn from the best in the business. Location: Phoenix, AZ (This role is 100% Onsite) Summary: The Field Marketing Manager partners with the Senior Manager, Field Marketing, to develop and execute comprehensive marketing strategies within their designated region. This role requires extreme ownership and accountability for driving retail store growth through strategic marketing initiatives, community engagement, and experiential activations. The position serves as a critical link between corporate marketing strategy and local market execution. Responsibilities Strategic Planning & Execution Develop and measure comprehensive marketing plans that directly support regional sales objectives Plan and execute store events, community events, and experiential activations within designated region Create regional playbooks based on local market research and insights Ensure flawless execution of all field marketing initiatives Market Intelligence & Analysis Study and analyze local markets to identify opportunities and trends Research competitors and provide actionable insights for continuous improvement Monitor and analyze initiative performance metrics Report results and recommendations to management team Budget & Project Management Manage local marketing budgets effectively Oversee project timelines and deliverables Handle multiple projects simultaneously within established time constraints Maintain documentation and tracking systems Brand Representation Demonstrate Ashley's Core and Growth Values in all job performance Work professionally with customers, co-workers, vendors, and partners Serve as regional brand ambassador Travel: Some travel required within region Qualifications 3+ years of experience in Marketing Bachelor's Degree in Marketing or related field (or equivalent work experience) Strong attention to detail Excellent verbal and written communication skills Excellent interpersonal skills Effective time management and organizational skills Ability to work independently and in team environments Proficiency with document management systems Strong analytical and problem-solving skills Ability to maintain confidentiality Working knowledge of Continuous Improvement methodologies Proficient computer skills (Microsoft Office Suite, internet) Ability to perform under strong demands in fast-paced environments Professional customer service orientation Empathy, understanding, and patience with employees and external customers Professional conflict resolution skills for difficult employee/vendor/customer situations Work Environment: This position is located in a climate-controlled office environment with standard lighting and moderate noise levels typical of professional workspace settings. The role primarily involves sitting at a desk for extended periods while working with computers, phones, and other office equipment. The collaborative environment includes interaction with team members and may require attendance at meetings, conference calls, and cross-departmental communications during regular business hours. Benefits We Offer Health, Dental, Vision, Employee Assistance Program Paid Time Off; increases with years of service Generous Employee Discount on home furnishings Professional Development Opportunities Tuition Assistance Ashley Wellness Centers (location specific) 401(k) and Profit Sharing Life Insurance Our Core Values: Honesty & Integrity: Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights. Dirty Fingernail: Takes full accountability for outcomes, not just tasks. Inspects details, ensures data accuracy, an