Job Description
Job Title: Freelance SEO/GEO/AEO & Google Ads Specialist Location: Remote Job Type: Part-Time, Contract About Us: Soul Surgeon is a high-end trauma-informed healing practice specializing in psychedelic-assisted therapy and holistic trauma healing. Our clients seek deep, transformative experiences rather than quick-fix solutions. We are looking for an SEO/GEO/AEO specialist - bonus if they are also experienced with Google Ads - to optimize our search visibility and ensure ad spend generates high-quality leads. Project Scope: We are looking for a specialist to execute a high-impact "visibility sprint." We have a Google Ads credit and a solid technical SEO foundation; we need a practitioner to bridge the gap between compliance and conversion. 1. Compliant Google Ads Architecture Navigating Restrictions: Build and launch campaigns that bypass "Limited" or "Disapproved" status by focusing on high-intent, compliant terminology (e.g., "Treatment-Resistant Depression," "Holistic Trauma Protocol") rather than flagged substances. Ad Group Sculpting: Ensure our ad credit is spent on high-net-worth, high-intent leads, not "information seekers." 2. AEO & GEO Implementation (The AI Layer) LLM Citation Strategy: Optimize site architecture and schema so Soul Surgeon is cited as a primary authority in Generative AI engines (ChatGPT, Perplexity, Gemini) for "Trauma-informed healing in Venice/LA." Entity-Based SEO: Transition from simple keywords to "Entity" optimization, ensuring AI models understand the relationship between "Moos MD" and "Advanced Trauma Resolution." 3. Conversion-Centric SEO Implementation Technical "Tightening": Address specific crawl issues and optimize site speed/Core Web Vitals for a premium user experience. Local Dominance: Advanced optimization of Google Business Profile to capture the high-end local market. Key Responsibilities Manage Google Ads with a focus on Quality Score and Compliance , avoiding "Medical Policy" strikes. Implement Advanced JSON-LD Schema (Physician/MedicalBusiness) to feed data directly to AI search engines. Refine landing page copy to balance "High-End Clinical" with "Deeply Soulful" to drive high-ticket conversions. Provide a "clean hands" handoff: documented settings and a strategy for us to maintain without a monthly retainer. Qualifications (The Filter) Restricted Industry Experience: Proven track record of running ads in "gray" industries (Healthcare, Supplements, or Wellness) without account suspensions. AEO/GEO Literacy: Ability to explain how they will make the site "AI-ready" (If they only talk about backlinks, they aren't the right fit). Direct-Response Mastery: Experience with premium service pricing where lead quality matters more than lead volume . How to Apply To filter for those who pay attention to detail, please submit: The specific term "Protocol" in your subject line or first sentence. A brief explanation of how you handle Google’s "Healthcare and Medicines" policy strikes. An example of a site you’ve optimized that appears in an AI-generated summary or Answer Box . Your flat project-based fee for this initial optimization sprint. Non-compliance with any of the above instructions means there will be no follow-up.