Job Description
Description POSITION SUMMARY LifeWave is seeking a highly accountable, execution-driven Global Campaign & Enablement Manager to own the development, planning, and global enablement of marketing campaigns that drive measurable business growth. This role is responsible for ensuring that all global campaigns are strategically designed, fully built, and delivered to regions in a complete, execution-ready format, well in advance of launch. This role does not execute campaigns at a regional level. Instead, it ensures that regions are fully equipped to execute consistently, effectively, and at scale. In addition, this role owns the global performance, growth, and governance of the Preferred Customer (PC/PC+) Program, a critical driver of customer acquisition and retention. SUPERVISORY RESPONSIBILITIES This position has supervisory responsibilities. Title(s): Global Communications Specialist Requirements: ESSENTIAL DUTIES AND RESPONSIBILITIES Campaign Development & Execution Own the end-to-end development of global marketing campaigns aligned to business priorities Maintain annual campaign plan for roll out globally and regionally. Help build and manage a forward-looking campaign calendar, ensuring initiatives are planned in advance Partner cross-functionally to bring campaigns to life across marketing, sales, and regional teams PC/PC+ Program Management Own the global strategy, performance, and growth of the PC/PC+ Program Drive customer acquisition, retention, and engagement through the program Ensure all program content, education, and collateral is accurate, current, and live Lead all program updates, enhancements, and global rollouts Ensure consistent regional adoption and promotion of the program Behavior-Driven Engagement Execute campaigns designed to drive key field behaviors, including customer acquisition, retention, and business-building activities Support initiatives such as 90-day challenges, incentives, and growth programs Develop clear, motivating messaging and calls to action Creative Campaign Support Partner with content and design teams to develop landing pages, campaign hubs, and supporting assets. The responsibility is on the campaign & enablement Manager to drive projects to completion and ensure all documentation is accurate and live. Contribute to campaign storytelling and overall user experience Global Alignment Work closely with regional teams to ensure campaigns are aligned globally and executable locally Support localization needs through creation and training of clear frameworks and communication Performance & Optimization Track and report on campaign performance globally and by region on a monthly basis Measure success against defined behavioral and commercial KPIs Identify opportunities to improve engagement, conversion, and effectiveness Continuously refine campaign approach based on insights Other Collaborate with global colleagues across multiple time zones, making reasonable accommodations for meetings that may occasionally take place during evening hours to support effective communication and teamwork. Completes all company training and follows established policies and procedures. Performs all other duties as assigned QUALIFICATIONS AND EXPERIENCE Bachelor's degree in marketing, Business, Communications or related field. 5-6+ years of experience in marketing, campaign management, or enablement Experience executing multi-channel campaigns Strong understanding of engagement and behavior-driven marketing Experience developing campaign assets and supporting materials Highly collaborative and comfortable working across teams Strong organizational and project management skills Willingness to roll up sleeves and execute Fluent English essential Comfort with adapting and adjusting to multiple demands, shifting priorities, ambiguity, and rapid change. Work Environment & Physical Demands Travel requirement: Less than 20% travel required (domestic and international). A valid passport is required . LifeWave will operate as an in-office organization, and all employees are required to work onsite in alignment with corporate policy. While performing the duties of this job, the employee is regularly required to work at a computer workst