Job Description
What you will do Lead our US lead generation activities by taking ownership of our always on and strategic outreach strategies Develop and execute highly targeted, bespoke outreach strategies for high-priority accounts within the ICP, leveraging deep research and market insights Generate and utilise high-level market insights, data, content, and thought leadership to drive engagement and interest in JF services Conduct initial research, qualify leads based on advanced criteria, and book new appointments for the New Business team Serve as the critical bridge, attending initial meetings and nurturing potential clients until a clear, defined opportunity is ready for the New Business team Track personal KPIs, analyse outreach performance data, identify messaging trends, and adjust strategies to maximize conversion rates Work closely with team leadership and marketing to refine lead generation tactics and ensure alignment on strategic account targeting Provide informal support, feedback, and mentorship for onboarding and training junior team members to uplift team capabilities Maintain meticulous, accurate records in the CRM, expanding data and logging all activity, while ensuring proficiency in sales enablement tools Requirements You have some experience in an agency sales role and you’re comfortable building relationships with senior stakeholders across a number of industries Proficient in CRM and sales enablement tools (e.g., HubSpot, LinkedIn Sales Navigator, Sales Engagement tools), with the ability to train others Advanced understanding of the agency’s service offerings and industry-specific challenges, including a thorough understanding of current digital marketing trends and the competitive landscape Good understanding of our identified Personas and ICP tiers, and how that translates to different communication strategies Excellent communication and persuasion skills, with a focus on consultative selling and a consultative approach to prospect engagement Strong analytical skills to interpret performance data and adjust strategies for optimal outcomes Knowledge of applied sales methodologies (e.g., SPIN, MEDDIC) and their application in prospecting processes Resilience and a positive attitude towards rejection, strong time management and organisational skills, and the ability to self-manage Package Salary as advertised plus commission structure Diversity & Inclusion Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment. We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else. We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know. Journey Further is a performance marketing agency working with the world's leading brands and fast-growth start-ups. We blend strategic thinking, creativity, digital channels and experimentation taking brands beyond performance.