Job Description
Who you are 3–5 years of B2B marketing experience, with at least 2 years running paid acquisition campaigns hands-on (LinkedIn and Google at minimum) A strong analytical mindset — comfortable in spreadsheets, comfortable in dashboards (Hex, Looker, Tableau, or similar), and curious enough to keep asking why a number moved Comfortable working through the entire lifecycle of a prospect account, not just acquisition, but all the way through the sales funnel Working fluency with the modern B2B GTM stack: HubSpot or Marketo, GA4, ad platforms, and attribution tools Experience marketing a technical product to a technical audience. Bonus if you’ve sold to data, ML, or developer teams Sharp written communication. You can write an ad, a landing-page headline, and a one-page brief that doesn’t bury the lede A balance of strategic thinking and tactical execution — you know when to zoom out for the big picture and when to dive into the details A bias toward shipping. You’d rather launch and learn than spend two months perfecting a plan Experience managing a PLG motion side-by-side with a Sales-led motion and knowing how the metrics are fundamentally different for each Prior work at an early-stage infrastructure, developer tools, or data platform company A track record of building something from zero — a podcast, newsletter, conference talk, or side project that shipped and found an audience Experience leveraging AI tools like Claude for ad platform optimization Knowledgeable about when to leverage SEO/AEO to influence paid search and vice versa What the job involves We’re hiring a Growth Marketing Manager to own paid acquisition and growth experimentation at Chalk. You’ll be the marketer closest to our funnel — planning and running campaigns across paid channels, partnering with content and design on high-converting landing pages, and building the reporting that tells us what’s actually working This is a hands-on role; you’ll bring your analytical superpowers to drive growth across paid search and paid social. You’ll set up the infrastructure for scalable growth — the tools, processes, and data flows that make our funnel legible — and the experiments you run will directly compound into pipeline and revenue You’ll work cross-functionally to launch a LinkedIn campaign Monday, dig into attribution Tuesday, and brief a designer on a new ad concept Wednesday. You’ll work directly with our Director of Growth Marketing, VP of Marketing, and the broader GTM team. Your impact will be measured in qualified pipeline and customers acquired — and you’ll have the autonomy to figure out how to get there Identify high-leverage paid channels and tactics to increase demo bookings and pipeline conversion — across LinkedIn, Google, programmatic, and the next channel that works Own and operate Chalk’s performance marketing programs end-to-end, with a focus on learning velocity, efficiency, and pipeline impact rather than vanity metrics Build and run a structured experimentation program: hypothesis → test → learn, across creative, copy, audiences, landing pages, and channels Partner with content, design, and engineering on landing-page strategy and conversion-rate optimization Own attribution and reporting end-to-end — set up dashboards, define source-of-truth metrics, and run the weekly read-out for the GTM team Collaborate with sales and revenue operations on ABM programs targeting our priority accounts in fintech, fraud, payments, and ML-heavy verticals Test new channels of growth where our ICP are having valuable conversations and we want to be present Find the leverage points others miss: where can we 10x our reach without 10x’ing our spend? Benefits Full medical, dental, and vision insurance Flexible Spending Account (FSA) and Health Savings Account (HSA) Expert healthcare guidance and live one-on-one support 401(k) retirement savings Generous holiday schedule Generous PTO annually Daily lunch and dinner on us Flex commuter benefits Grab a ride home on us