Job Description
Description At Citizens, we’re so much more than a bank. Behind our products, services, branches, and technology, you’ll find a collaborative group of colleagues from diverse backgrounds and skills working together to help our clients and communities thrive. As a Growth Strategist – Treasury & Payments, you will be responsible for developing and delivering end-to-end marketing strategies and execution to drive growth across Citizens’ Treasury Management and Payments solutions within the Commercial and Corporate Bank. This role blends strategic leadership, cross-functional influence, and hands-on execution, serving as a thought partner to Treasury & Payments business and product leaders. You will lead integrated marketing strategies that support client acquisition, retention, product adoption, and usage—while building brand equity and trust with business and corporate clients. Most importantly, you’ll feel valued for who you are and supported to achieve what’s important to you personally and professionally. Key Responsibilities Strategy & Business Partnership Develop and help lead marketing strategy and vision for Treasury & Payments to achieve business objectives, revenue growth, and client engagement goals. Serve as a strategic marketing thought partner to Treasury & Payments product owners and business leaders, shaping end-to-end go-to-market strategies. Translate complex Treasury and Payments capabilities (e.g., payables, receivables, cash management, liquidity, fraud, and digital payments) into compelling, client-focused value propositions. Act as the primary liaison between Treasury & Payments business partners and Marketing, ensuring alignment on priorities, messaging, and execution. Integrated Marketing Planning & Execution Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning: Digital marketing (website, search, display, paid social, content) Email and direct marketing Account-based marketing (ABM) Sales enablement tools and collateral Events, sponsorships, and thought leadership Paid, earned, and owned media Lead execution for end-to-end Treasury & Payments marketing initiatives, ensuring on-brand, on-strategy, and on-time delivery. Develop clear and actionable marketing and creative briefs grounded in data, insights, personas, and customer journeys. Client-Centricity & Experience Keep the client at the center of everything we do by serving as the voice of the customer and optimizing experiences across channels and touchpoints. Partner with Sales, Relationship Managers, and Digital teams to ensure marketing supports pipeline growth, onboarding, and long-term client success. Analytics, Optimization & Continuous Improvement Ensure closed-loop analytics to measure marketing performance against forecasts and business outcomes. Analyze performance data and lead test-and-learn initiatives, retrospectives, and optimization recommendations. Partner with data and analytics teams to track web and campaign metrics and improve marketing efficiency and effectiveness. Budget, Risk & Governance Manage a marketing budget within scope, providing accurate estimates, tracking spend, and recommending allocations across tactics. Proactively manage risk and ensure all marketing activities comply with regulatory requirements, internal governance, and defined processes. Guide marketing components for new and existing Treasury & Payments product launches and enhancements. Qualifications & Requirements Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies. Experience marketing complex B2B solutions; Treasury, Payments, Cash Management, or Commercial Banking experience strongly preferred. Deep experience across digital marketing channels, including search, display, social, content, and web optimization. Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data. Strong project management skills with the ability to manage multiple initiatives simultaneously. Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies. Experience influencing cross-functional teams and senior stakeholders. Excellent written, verbal, and interpersonal communication skills. Detail-oriented self-starter with a strong sense of accountability and urgency. Comfortable operating in a regulated environment. Minimum 8–10+ years of progressive marketing ex