Job Description
Requisition ID: 7032 Job Title: GSM - Senior Product Manager - LTEF - Mic-Key - Alpharetta, GA Job Country: United States (US) Here at Avanos Medical, we passionately believe in three things: Making a difference in our products, services and offers, never ceasing to fight for groundbreaking solutions in everything we do; Making a difference in how we work and collaborate, constantly nurturing our nimble culture of innovation; Having an impact on the healthcare challenges we all face, and the lives of people and communities around the world. At Avanos you will find an environment that strives to be independent and different, one that supports and inspires you to excel and to help change what medical devices can deliver, now and in the future. Avanos is a medical device company focused on delivering clinically superior breakthrough solutions that will help patients get back to the things that matter. We are committed to creating the next generation of innovative healthcare solutions which will address our most important healthcare needs, such as reducing the use of opioids while helping patients move from surgery to recovery. Headquartered in Alpharetta, Georgia, we develop, manufacture and market recognized brands in more than 90 countries. For more information, visit www.avanos.com . The Senior Product Manager, Global Strategic Marketing (GSM) will serve as a key contributor responsible for driving upstream marketing strategy, innovation initiatives, and global commercialization planning for the long-term enteral feeding portfolio, including MIC-KEY and related platforms. This role leads high priority new product development initiatives, supports portfolio strategy and pipeline prioritization, and partners closely with cross functional teams to translate customer insights into commercially viable solutions. The Senior Product Manager operates as a strategic leader without direct authority, guiding cross functional teams through the stage gate process and ensuring alignment with business objectives, financial targets, and global growth initiatives. Job Roles And Responsibilities Upstream Strategy & Innovation Lead upstream marketing strategy for assigned product lines and innovation initiatives within the long-term enteral feeding portfolio Translate Voice of Customer insights into product concepts, use applications, and differentiated value propositions Support development and prioritization of the innovation pipeline in alignment with market opportunity and business strategy Conduct market assessments, competitive analysis, and stakeholder mapping to inform strategy and investment decisions New Product Development Lead cross functional teams through the stage gate process from concept through commercialization Develop target product profiles, market requirements, and business cases (NPV, ROI, margin) Serve as strategic marketing lead for high priority innovation programs Partner with R&D, Regulatory, Quality, Clinical, and Human Factors teams to ensure alignment on product design, usability, and compliance Commercialization & Launch Develop global commercialization strategies including positioning, messaging, pricing, and launch planning Lead development of claims, copy, and core marketing assets in partnership with cross functional teams Ensure alignment with downstream marketing and sales teams to support successful global launches Support market entry strategies and expansion into new geographies Portfolio & Business Management Contribute to business case development and ensure initiatives meet financial expectations, including NPV, ROI, and global margin targets Support portfolio optimization efforts, including lifecycle strategy, product improvements, and rationalization Maintain and evolve global pricing strategies in alignment with market conditions and business objectives Support strategic initiatives such as M&A evaluation and integration planning Cross Functional Leadership Influence and align cross functional teams including R&D, Regulatory, Quality, Clinical, and commercial stakeholders Act as the voice of the customer and commercial organization within product development Drive alignment across global and regional marketing teams to ensure effective execution Primary Collaboration Partners Research & Development (R&D) Regulatory Affairs Quality Clinical & Medical Affairs Regi