GTM Engineer

🚨 Become an GTM Engineer for one of the fastest growing B2B Local Service Outbound Agencies in the US READ THE WHOLE DOCUMENT BEFORE APPLYING Lars Matthys CEO & Founder @ The Headline Theory Aidan Hutchinson COO & Founder @ The Headline Theory Who is this for? You’re detail-oriented, technically-minded, and think outside the box. You’re curious, driven, and not afraid of learning and experimenting. You are looking to earn a comfortable income, working fully remote where you can grow fast and take ownership of your outcomes. You’re looking to join a fast growing company and take on higher roles. You can't stand leaving a campaign underperforming without doing something about it. You enjoy finding and experimenting with the latest cutting edge tech such as Claude Code, and similar. Who is this not for? It’s not for you if you’re not ready to dedicate yourself to this role - 5 days a week. This isn’t for you if you need to be micromanaged or are uncomfortable working independently. It’s not for you if you’re complacent and just trying to clock in hours. This role requires agency and creativity. Outcomes matter more than time put in. WHAT’S IN IT FOR YOU? A remote, part-time role you can do from anywhere in the world, as long as you’re consistent, dependable, and have reliable Wi-Fi. Acquire a valuable skillset you can leverage in any business/career venture in the future to generate cash flow and be an absolute stud. Own campaigns for multimillion dollar companies across the US and Canada. Step into a proven, plug-and-play outbound system and vertical-specific strategies that have been built and refined across 20+ global clients. You don't start from zero. You start with systems that already work. Strong performance incentives. The more results you generate, the more money you make. Opportunity to get in early with a scaling business and rise into higher Responsibility/Compensation positions. Learn and grow inside a system that has helped 20+ service businesses unlock over $1 million in pipeline through bringing 200+ sales opportunities using the same system. GTM Engineer Role Mission: Ensure every client outbound campaign is set up, launched on time, and continually optimized and improved to generate the highest amount of qualified leads and meetings for our clients. Responsibilities Plan, launch, and manage outbound client campaigns using our proven system. Build ICP-aligned lead lists with maximum TAM coverage using AI-Ark, Outscraper, Localpipe, Claude Code, Apify, and more. Enrich lead data for decision-maker contact info. Write personalized cold email copy, reply templates, and multi-step outbound sequences. Set up and manage email sending infrastructure tracking deliverability and email volume across clients. Monitor campaign metrics (e.g. reply/booking rates) and report weekly performance insights. Build workflows and automations to improve efficiency of end-to-end campaign creation. Iterate on campaigns using market feedback and performance data to improve conversion rates. REQUIREMENTS Comfortable owning full cold outbound campaigns start to finish: from lead sourcing to copywriting to deliverability to optimization. You always find a way to get the data and source the leads you need, even when it isn't obvious. Experience with vibe coding (or real coding), AI automations, and tools like Smartlead. Critical thinking and ability to improve campaigns, automations, and workflows without hand-holding. Excellent written English and strong logical/analytical skills. A strong internet connection and good computer. Availability 5 days/week 4-5 hours availability per day. Ability to work in the Pacific Standard Time (PST) and Eastern Standard Time (EST) time zones. Creativity, agency, and self-sufficiency. We look for people who take action and are results oriented. Compensation $1000-$2500/mo (Base + Performance) This role starts out as part time totaling 20 hours/week but with the opportunity to move to full time and move into higher responsibility positions. Initial base will be dictated by your previous experience. But there is no ceiling, your compensation grows as your perfo