Job Description
Sales Lead II — Guest Experience & Sales Coaching ️ Help lead the flavor, energy, and sales execution of our Rehoboth Beach summer season. Our Rehoboth Beach store is a high-energy, sensory retail environment filled with spices, teas, salts, sugars, blends, gifts, and tea bar beverages. Guests come in curious, browsing, vacationing, gifting, tasting, and exploring. Your job is to help turn that curiosity into a memorable experience — and help the team do the same. This summer, our Rehoboth store will use a focused sales coaching model that pairs experienced senior sales associates with structured floor leadership. You will work alongside seasoned team members who bring deep customer experience, strong product knowledge, and proven selling ability. Your lane as Sales Lead II is to help connect the dots: keep the sales floor energized reinforce our selling method support newer associates as they build confidence help turn coaching into consistent daily execution communicate patterns, wins, and follow-up needs to store leadership In plain English: you help make sure great coaching actually shows up on the floor. ✨ What you’ll own on the floor This is a sales-floor leadership role, not a passive retail role and not a back-office management role. You will help lead the daily guest experience by modeling how we greet, guide, sample, recommend, pair, and close with warmth and confidence. You will help newer associates understand not just what to do, but how to show up with guests in a way that feels natural, helpful, and sales-effective. You will work in partnership with store leadership and experienced senior sales associates to reinforce one clear selling method, one guest experience standard, and one set of expectations. This role requires someone who can bring energy and structure — someone who can create momentum without creating confusion. ️ What you’ll do Model warm, proactive guest engagement throughout the shift. Help guests discover spices, teas, blends, sugars, salts, gifts, recipes, tea bar beverages, and flavor pairings. Use discovery questions to understand what guests are cooking, gifting, sipping, celebrating, or trying to solve. Reinforce our selling method through live example-setting, quick coaching moments, and consistent language. Help newer associates build confidence with greetings, sampling, product storytelling, add-ons, basket-building, and closing the sale. Keep the team focused on the shift’s sales and hospitality priorities. Help translate coaching from senior sales mentors into consistent team behavior. Watch for patterns in guest questions, missed selling opportunities, associate confidence gaps, and floor execution. Communicate clear observations, wins, training needs, and follow-up items to store leadership. Support strong floor rhythm during peak summer traffic so the store feels warm, organized, energetic, and guest-ready. Create small “WOW” moments that guests remember after they leave the beach. What success looks like A strong Sales Lead II helps the store improve in visible, practical ways: Newer associates ramp faster and feel more confident with guests. Guests are greeted, guided, sampled, and helped more consistently. The team uses stronger discovery questions and product recommendations. Associates get better at add-ons, pairings, gifting, and basket-building. Selling feels helpful and hospitality-driven, not pushy or transactional. Busy shifts feel more focused, calm, and coordinated. Store leadership receives useful feedback about what is working and what needs reinforcement. Sales goals are supported through stronger guest engagement, improved ADS/AVT, and better execution of the sales method. Core competencies for this role You may be a great fit if you are strong in these areas: Guest experience leadership - You know how to make people feel welcomed, curious, comfortable, and excited to explore. Sales confidence - You can recommend products, suggest pairings, offer add-ons, and guide a guest toward a purchase without sounding scripted or pushy. Coaching through example - You can help newer associates improve by modeling, encouraging, redirecting, and reinforcing — not by hovering, criticizing, or acting like “the boss.” Training follow-through - You understand that training only matters if it shows up during real shifts. You help turn instruction into behavior. Communication maturity - You can sh