Job Description
Who you are 3–5 years of hands-on growth or performance marketing experience, ideally in DTC or e-commerce Proven track record managing paid social (Meta Ads Manager) and paid search (Google Ads) Experience with email marketing platforms Strong analytical skills; comfortable in Google Analytics, Excel/Sheets, and attribution tools (Triple Whale, Northbeam, or similar) Ability to manage multiple brands or accounts simultaneously Health, wellness, beauty, or CPG industry experience a plus Self-starter mentality — you don't wait to be told what to test next Experience at a DTC brand accelerator, holding company, or agency managing multiple accounts Familiarity with Shopify and e-commerce tech stacks Influencer or affiliate marketing experience Knowledge of AI tools for marketing efficiency and content ideation What the job involves We are partnering with Idea Village to find their next high-impact, cross-brand role for a growth marketer who thrives in a fast-moving, multi-brand environment You'll own the growth funnel from acquisition to retention, across a portfolio of health & wellness DTC brands, working closely with brand managers, creative teams, and leadership to hit aggressive revenue targets Paid Media — Plan, execute, and optimize paid social (Meta, TikTok) and paid search (Google) campaigns across all 5 brands Email & SMS Marketing — Own lifecycle marketing strategy and execution (Klaviyo or equivalent), including flows, segmentation, and campaign calendars Growth Strategy — Identify and test new acquisition channels, conversion levers, and retention tactics across the portfolio Analytics & Reporting — Build dashboards and weekly performance reports; translate data into actionable insights for leadership Budget Management — Manage and allocate media budgets efficiently across brands, optimizing toward ROAS and CAC goals Benefits Medical, Dental & Vision Insurance 401k/Retirement Plans Flexible PTO Paid Holidays Full-Coverage Life Insurance All-Inclusive Long-Term Disability Birthday Breaks Family-First Parental Leave Employee Assistance Program GR0 Discounts Employee Recognition & Rewards Program GR0mies For Good Beginner Buddy System