Head of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies. We're filling this role for a client, a company building innovated sensory products designed to stimulate nerve receptors in the feet to improve balance, posture, and movement. Job Description The Head of Marketing owns brand, performance, retention, partnerships orchestration, and the economics of the ecommerce P&L, not just campaigns or channels. You will be explicitly accountable for trade-offs between growth, CAC, LTV, MER, contribution margin, and inventory risk, including the judgment to slow top-line growth when unit economics or operational risk warrant it.. The Head of Marketing acts as the orchestrator of our entire marketing system, connecting science-led brand storytelling, paid and organic acquisition, lifecycle marketing, partnerships, onsite conversion, and experimentation into a single, scalable growth engine. You will be both strategic and hands-on, deeply fluent in data, and skilled at leveraging AI as a throughput and decision-leverage multiplier, increasing testing velocity, insight generation, and execution speed without compromising scientific credibility or brand quality. Responsibilities Integrated Growth Strategy, Campaigns & Narrative Leadership (35%) Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system Lead hero campaigns, product launches, and sea