Job Description
We are passionate about fostering your unique skills, supporting your career goals and creating an exceptional work environment while providing outstanding solutions that our members trust. Our IdentityIQ® and MyScoreIQ® brands feature credit report and identity theft monitoring, and our Resident-Link® brand focuses on positive rent-payment reporting to the credit bureaus. We offer generous benefits such as paid vacation time, paid volunteer leave, health insurance, employer-match 401(K) contributions, continuing training opportunities and more. We also provide our staff with unending free coffee, relaxation rooms, game rooms and company events. In this role, you are an integral part of our company’s success, helping create innovative solutions that serve our members’ needs. The Marketing Manager II is responsible for generating enrollments for all B2B and B2C customer segments through profitable investments in all channels. This role is a critical member of the Marketing team and will work closely with marketing operations, creative, brand, and Content, and various agencies to continuously improve enrollments performance. Build and execute comprehensive B2C and B2B marketing plan including paid media, organic, and social. Maintain budgets, campaign performance, return on investment, and other channel metrics. Drive end-to-end quarterly media planning, budgeting, and lead & pipeline forecasts for your channels. Partner with the marketing team to build reporting capabilities, refine the brand positioning, develop breakthrough creative, and improve processes and tools. Design and execute various methods for customer research and customer insights. Diversify media mix by launching newly onboarded vendors and help to research new vendors/ platforms. Collaborate cross-functionally with sales, product, technology, and operations to continuously improve enrollments volume. Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations Must follow all company policies and procedures regarding data privacy and protection and data loss prevention 4+ years of demand generation, customer acquisition for high-growth companies. Power-user of the key digital advertising platforms like Google Ads, Bing, and Facebook Ads Manager Proficient with analytical tools like Google Analytics, Data Studio and Optimize required with a proven track record building audiences and gaining insights to drive decisions. Ability to analyze data, overcome data noise, and make data driven decisions. Develop and execute tactics to promote our brand to increase app downloads and website traffic. Experienced in B2C marketing, with a focus on lead generation and conversion. Excellent project management skills with proven ability to meet deadlines, comfortable with a fast-paced environment. Strong customer-focused mindset Collaborative with the ability to structure mutually beneficial partnerships. High level of organization skills, attention to detail, and ability to prioritize and time-manage across multiple deadlines. This is a full-time, salaried position (40+ hours/week) working a hybrid schedule. Remote/Work from Home on Mondays and Fridays; in-office days are Tuesday through Thursday at our Temecula, CA office. Fully remote arrangements are not available. Benefits and Perks: IDIQ makes available comprehensive benefits including 100% employee medical options, 50% dental and vision (for employee only, dependent coverage available). Other benefits offered include paid time off, life insurance, short-term disability, long-term disability, and a 401k program with employer match. We work in a casual dress attire environment. Enjoy friendly competition with ping-pong tournaments, pool games, and more. Identity Intelligence Group, LLC dba IDIQ does not tolerate discrimination or harassment of employees or applicants. The Company makes employment decisions without regard to actual or perceived: race (including hair texture or protected hairstyles, e.g. braids, locks, and twists), color, religion, religious creed (including religious dress and grooming practices), national origin (including language use restrictions), ancestry, citizenship, disability (mental and physical) including HIV and AIDS, medical condition (including cancer and genetic characteristics), genetic information, marital status, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender, gender identity, gender expression, age (40 years and over), sexual orientation, veteran and/or military status, family and medical leave status, domestic violence victim status, political affiliation, and any other status protected by federal, state, or local law. Business Office Environment: This position operates in a professional office setting. The environment includes the