Job Description
1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that. But we're going further. Over 70,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens. We're a Series D company with $325M+ in funding (a16z, Accel, GV, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better. About The Role At Headway, we’re building the largest national network of therapists who accept insurance — and making mental healthcare radically more accessible in the process. Our ability to serve patients starts with providers. As Director of Product for Provider Growth , you’ll lead the product vision, strategy, and execution for how we attract, onboard, and activate providers on Headway. Your mission is to grow the number of active providers on Headway by delivering a seamless, delightful onboarding and activation experience and by building high-impact growth channels. You’ll lead cross-functional teams responsible for critical surfaces across the provider funnel, including leads forms intakes, credentialing, onboarding, and referrals programs. You’ll also drive new product surfaces and big bets that tie into long-tail growth opportunities, like growing Group Practices. Provider growth is one of Headway’s most important levers for scaling access to affordable mental healthcare. Whether it's building a world-class referrals engine, optimizing conversion through onboarding, or laying the groundwork for future market expansion, this role is at the heart of Headway’s growth story — and critical to advancing our mission. This is a pivotal role for both Headway and our mission to make mental healthcare more accessible. What You’ll Do At Headway Own the vision and strategy for provider growth — balancing bold bets with near-term impact to increase the number of new activated providers. Collaborate deeply with cross-functional teams — design, engineering, data, operations, GTM — to learn fast, ship often, and deliver meaningful outcomes. Lead and scale a team of PMs focused on improving conversion through onboarding, referrals, and provider activation flows. Use data and design to optimize the onboarding journey and improve conversion, provider experience, and overall efficiency. Stay close to providers and the market, using insights, data, and feedback to inform product strategy and prioritization. Be a strategic thought partner across the company on growth, activation, and provider experience. You’ll Be Great For This Role If You Are a growth-minded product leader with 8+ years of experience driving measurable business impact through product innovation, with at least 4 years managing PMs. Have experience with B2B2C or platform products, ideally in a growth, marketplace, or onboarding-focused role. Are a strategic thinker who can zoom in and out — balancing long-term vision with near-term execution, and being honest about what matters most. Love digging into customer insights, data, and operational realities to shape your strategy. Thrive in ambiguous, fast-paced environments and excel at bringing clarity, focus, and momentum. Are a motivational leader who knows how to build high-performing teams and influence cross-functional stakeholders. Care deeply about delivering meaningful impact — for providers, patients, and Headway’s mission. Compensation And Benefits The expected base pay range for this position is $249,600 - $312,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level. Benefits offered include: Equity Compensation Medical, Dental, and Vision coverage HSA / FSA 401K Work-from-Home Stipend Therapy Reimbursement 16-week parental leave for eligible employees Carro