Job Description
Position Overview: The position’s mission is to lead and drive profitable growth for select Air Moving product platforms through new-business development in existing and new markets. Initial products include Motorized Axial Fans targeted at Data Centers and Commercial HVAC/Refrigeration, with potential to expand to other portfolios. Reporting to the Sr Director, Product Management, this will be a critical member of the PES Air Moving leadership team, responsible for making the product P&L top and bottom lines better, with primary duties including product value propositions, roadmap, new product development and market introduction, price positioning, product marketing strategies, and product lifecycle management. The successful candidate is action-oriented, a strong communicator, entrepreneurial, and a collaborative team player across multiple functions, balancing technical, operational, and commercial expertise. Key Responsibilities: Strategic Planning and Annual Operating Plan (AOP): Develop a thorough understanding of the overall market, including overall size and growth by sub-market and applications, industry trends and landscape, competitive and customer insights. Lead efforts for the Motorized Axial Fans platforms plans and support the overall Air Moving's strategic plan and AOP. Formulate Strategy & Opportunity: Develop multigenerational product roadmaps and secure cross-functional leadership consensus and buy-in on prioritization of initiatives, scope, and investments needed. Lead voice of the customer (VOC), primary and secondary research to facilitate the development of product strategies, product plans, and identification of new products and service opportunities. Identify and lead strategic projects to evaluate and provide strategic direction on innovative growth opportunities that capitalize on technology and market trends and integrated solutions. Direct the development and maintenance of long-term technology and product roadmaps for Motorized Axial Fans Complexity Reduction, Strategic Pricing, Mix Up, Demand Shaping & Sales Funnel Development: Drive portfolio simplification and complexity reduction for margin expansion using core 80/20 principles. Lead product marketing and sales efforts in funnel development for new and existing products. Drive strategic price positioning and value-based pricing efforts to expand margins. Drive product mix shift and demand shaping strategies to expand margin. Manage New Product Introductions From Concept Development To Commercialization: Lead VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancement opportunities. Lead cross-functional new product development teams & all aspects associated with the product definition, product development, pricing, market introduction, sales tools, and promotion plans. Initiate NPDs and co-lead stage-gate processes to launch new products from concept to full commercialization. Working closely with Finance, leading the development of the pro forma with complete financial analysis and sales forecast for all proposed new products. Develop the positioning strategy of all products and services, considering the price, volume, share, and profitability. Partner with Engineering and operations leaders in prioritization and scoping of critical product development projects. Ensures product development meets customer expectations and timelines. Go-To-Market Execution & Launch: Lead product line marketing-related activities and champion cross-functional activities to maximize overall product line performance, including revenue growth, margin improvement, cost reduction, quality, and delivery. Lead marketing to develop and deliver training materials. Lead subject matter experts for assigned products to support internal team, field sales, distributors and end users. Partner with and collaborate with sales and commercial leaders to identify growth opportunities and drive new-product customer penetration. Drive the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, ensuring a successful commercial launch. Portfolio Lifecycle Management, SIOP & Working Capital Optimization: Manage and oversee product specification, cost, quality, delivery, and data integrity for the business unit. Monitor and assess competitive products and programs, and as a result, develop and implement proactive strategies to strengthen the product line’s competitive edge. Evaluates assigned portfolio for obsolescence and communicates recommended product replacement. Active participation in SIOP process, providing guidance on new product demand streams, relevant mix shifts, product life cycle events, in alignment with defined process needs. Collaborates with internal business