Job Description
Job Summary WHO ARE YOU? Do you enjoy dance music? Do you excel at social media? Then you’re in luck! We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of TikTok. Is this you? Read on… WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. THE ROLE Insomniac Events is looking for a Social Media TikTok Coordinator who can assist with crafting and organizing social content for each of our unique brands, one amazing post at a time. You are a skilled creative writer who understands the importance of collaboration, and you thrive in high-energy situations. This position reports to the TikTok Specialist & Senior Manager, Social Media. Responsibilities Coordinate with social media and marketing leads to create and organize compelling short-form content across multiple brands simultaneously Create daily TikTok content that speaks to our Insomniac audience using the Canva and content creation apps Stay on top of TikTok trends, acting as the one of the marketing team’s TikTok experts Pitch and organize TikTok shoots for our various brands Collaborate with the Records & Media departments to create our own trending sounds Create Reels strategies to cross post TikTok content Write creatively yet collaboratively within the sphere of each brand, with an emphasis on captions, text on screen, content creation & selection Create detailed spreadsheets and proposals for TikTok social calendars across concerts, branded shows, and festivals Film and edit TikToks on-site at our events as well as organize shoots in the office Occasionally travel to out-of-state festivals to capture on-site content Appear on screen in TikTok content when appropriate to support storytelling and engagement Partner with Insomniac Headliner Experience team to monitor and address customer service inquiries and deliver social feedback Create social reports and summaries recapping on-sales, events, and major announcements Support social and marketing teams with on-site duties at events and festivals All other tasks as assigned by the TikTok team Qualifications Bachelor’s Degree in Marketing or related field/experience 2+ years’ experience with social media marketing In-depth knowledge of the TikTok space Understanding of electronic music, festival culture, and the live music space In-tune with local music scene, venues, and nightclubs Ability to film quality iPhone content + edit iPhone videos into engaging pieces. Organized self-starter with meticulous attention to detail Knowledge of Facebook, Twitter, Instagram, Instagram Stories, TikTok, Snapchat, YouTube, and other live streaming apps and social media platforms Experience in social media management/monitoring tools such as: HootSuite, TweetDeck and Sprinklr Proficient in grammar, copywriting and asset selection Must have in-depth knowledge of Capcut and other content creation apps. Experience working on-site at concerts, music festivals, or other large-scale events WORK ENVIRONMENT Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location Must be able to work in open concept office space Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa. EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contrib