Job Description
Description: Other agencies talk about how stories and systems can influence and change the world. At Tata Consultancy Services (TCS), we've been making that vision a reality for over 50 years. Our capabilities in strategy, marketing, creative, design, data, operations and technology serve the Fortune 1000 globally in 55 countries, 153 nationalities and over 80 languages. Making technology work for people and brands isn't just what we do best, it's who we are. TCS Interactive is an award-winning agency and consultancy, ranked by Ad Age as one of the world's biggest advertising and marketing services companies. We harmonize strategies, systems and stories to creatively engineer brand transformation at global scale. Our Strategy team helps CMOs and CXOs rewire brand connection and function to elevate consumer engagement, customer experience and operational excellence. We are seeking a senior Strategy Consulting leader to drive our clients' digital brand transformations, accelerate our practice growth and shape the next revolution in hyper-intelligent marketing and customer experiences. The objectives for this role are to: Advise our clients in the areas of marketing strategy, experience strategy, creative strategy and digital brand transformation. Explore, experiment and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate our ways of working and the value we bring to our clients Differentiate our services and elevate our consulting capabilities by codifying methodologies and driving adoption of emerging technologies. Grow our people in strategic consulting and client relationship development practices Growth Lead strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing strategy, growth strategy, customer experience strategy, creative and digital brand transformation. <