Job Description
Overview Lead Industry Marketing Manager - Healthcare Location: Remote - US Work Model: Remote About The Role The Lead Industry Marketing Manager is responsible for leading the development and execution of integrated marketing plans that drive pipeline and revenue growth across go-to-market segments and plan areas. This role focuses on building comprehensive go-to-market strategies, establishing audience-specific thought-leadership initiatives, and ensuring alignment with business objectives through close collaboration with key stakeholders across sales and marketing. This role partners closely with sales leaders, field marketing, portfolio marketing, and integrated marketing to plan and execute go-to-market and plan area campaigns. Here's What You'll Do Operate as a trusted advisor to business leaders and sales teams; lead the development, execution, and management of complex, high-impact marketing strategies and campaign themes Develop and manage a comprehensive marketing plan and budget — encompassing market analysis, competitive analysis, segmentation, targeting, positioning, messaging, content planning, demand generation, and customer marketing Partner with demand creation, sales enablement, market intelligence, and cross-functional marketing and sales teams to ensure effective execution of campaign programs Forecast, measure, analyze, and report on program impact; translate insights into data-driven recommendations and program modifications to optimize results Research, design, and manage live events aligned to campaign themes, including cohesive pre-event, at-event, and post-event strategies; evaluate, select, and manage vendors supporting local demand creation efforts Develop value-based social media plans in partnership with the Corporate Communications team, mentor and coach team members, and contribute as an innovative thought leader to the overall growth and quality of the marketing organization Technology Tools Workfront Hive 9 Power BI AI Tools Role Essentials Bachelor's degree in Marketing or an industry-related field, with significant marketing experience in a high-tech B2B environment Proven experience developing and managing marketing plans and budgets in direct support of sales goals Expertise in preparing, presenting, advocating, and defending innovative ideas within cross-functional group settings Excellent oral and written communication skills with a professional demeanor and the ability to engage with others with discretion and tact Highly organized, self-motivated, and experienced at successfully managing multiple projects with minimal oversight and keen attention to detail What We'd Like to See Experience with demand generation, digital marketing, and integrated campaign execution in enterprise software or SaaS environments Familiarity with thought leadership content development and audience-specific messaging strategies within the healthcare industry Strong vendor management experience, including event venues, digital marketing agencies, and list brokers Demonstrated ability to mentor, coach, and develop team members in a collaborative environment Deep knowledge of marketplace trends, value propositions, and partner and customer networks within the healthcare industry Pay Transparency The salary range for this role is $115,000 – $125,000 . The listed salary range represents a good faith estimate at the time of posting. The listed range may be adjusted in the future based on business needs. Actual compensation will be based on job-related factors including, but not limited to, qualifications, skills and experience. About Hyland Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation. © Hyland. All rights reserved. Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com . #HylandLife Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform . Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylander