Job Description
Who you are This role is ideal for a lifecycle marketer who is energized by hands-on production work and wants to grow their craft in a fast-moving, high-stakes environment 3-5+ years of experience in lifecycle, CRM, or marketing operations with hands-on campaign execution Experience building in Iterable or a comparable lifecycle platform (Braze, Customer.io); Iterable strongly preferred Solid grasp of segmentation logic, personalization tokens, and triggered journey fundamentals Strong attention to detail and comfort managing multiple builds simultaneously Organized and proactive, surfaces blockers early and closes the loop without being asked Eager to learn production best practices and grow toward greater ownership over time Experience in B2B SaaS, PLG, or B2B2C environments preferred If this role excites you, we encourage you to apply What the job involves Spring Health is looking for a Lifecycle Marketing Manager, Campaign Production to support the execution of our member lifecycle marketing programs This role works within the production engine of the lifecycle team, building and launching campaigns in Iterable, executing customization requests from our B2B customer base, and maintaining high quality across a growing volume of campaign work This is an individual contributor role that reports to the Director of Lifecycle Marketing and works closely with the Campaign Production Lead You'll support lifecycle strategy execution, partner with our external agency, and help translate lifecycle strategy into polished, high-performing campaigns You're detail-oriented, take pride in getting builds right, and stay organized under pressure Execute campaign builds in Iterable across ad-hoc sends, multi-step journeys, and triggered programs, working within architectures and frameworks established by the Production Lead Support the customization queue by building and QA'ing customization requests Apply segmentation, personalization logic, and conditional content as defined in briefs and templates Maintain and contribute to QA checklists, ensuring every build is reviewed against a consistent bar before it reaches a member inbox Support agency-managed work by reviewing outputs and flagging quality or spec concerns for the Lead to address Document campaign builds, segment logic, and content decisions to support team knowledge and repeatability What success looks like in this role: Campaign builds are accurate, on time, and pass QA with minimal rework Customization requests are executed cleanly within defined scope and SLAs Builds consistently use modular library components rather than creating one-off solutions Lifecycle team and stakeholders can trust this role to own standard production end-to-end with minimal oversight Cross-functional partners (Creative, Content, CS) find this role communicative and reliable Benefits Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents 10 allocated sick days per year Flexible paid time off in addition to 12 paid holidays throughout the year Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge 4-4.5 months of fully paid parental leave Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!<