Job Description
Who you are The ideal candidate will have a consistent track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel new and ongoing marketing efforts 4+ years of professional marketing experience, with a focus on customer lifecycle marketing Experience implementing and managing marketing automations for customers across the customer journey Proven examples of impactful projects translating data into actionable insights and strategic recommendations Experience running A/B and multivariate experiments in lifecycle channels Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus Personal finance knowledge/experience is a big bonus, but not required Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required Experience with marketing platforms, Iterable is a plus BS or MS, or equivalent professional experience What the job involves We are looking for a Marketing Manager for Lifecycle. You will be testing and creating marketing programs using lifecycle channels (email, in-app, push notifications) with the goal of helping clients through their customer journey with Wealthfront This role is highly cross functional, working closely with Product Marketing, Creative, Data Science & Engineering to deliver on our goals This role sits on the marketing team and reports directly into the Director of Marketing, Lifecycle. We’re a remote friendly team and open to candidates from both the US and Canada. Come help us achieve our vision to make investing delightfully easy and understandable for our clients and prospective clients! Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization Measure and communicate performance and impact of marketing programs Benefits Lunch and snacks on the house: Enjoy lunches, snacks, coffee and stipends to go out to lunch with coworkers. More tools in your toolbox: Join one of our affinity groups, attend leadership trainings and receive 1:1 mentorship. We give team members a quarterly learning stipend so we can all continue to grow and improve. Commuting made easy: We’re a short walk from the Palo Alto Caltrain and all employees receive a Caltrain pass. Our co-working space in San Francisco is great for days when you need to work from the city. An additional transportation stipend and relocation bonuses make getting to the office a breeze. Prioritize Wellness: Stay happy and healthy however you choose with our monthly wellness reimbursement. You define what wellness means for you — a massage, running sneakers, or dance classes? It’s your call. Work/life balance (no, really): We have flexible working hours, a discretionary time off policy and offer 16 weeks of paid parental leave (both parents). We work hard, but we rejuvenate too. Your health matters: We provide comprehensive medical, dental and vision coverage for you and your family, including HSA contributions for high deductible plans.