Job Description
Build the Intellijoint Surgical brand and pipeline to lead the next chapter of MedTech marketing at Intellijoint! Type of Position: Full‑time, Remote Location: We are connecting with talent across the U.S.! In particular, Warsaw, Indiana, Minneapolis, Minnesota, Boston, Massachusetts, Memphis, Tennessee, and San Francisco, California Benefits 401k with employer match Mileage reimbursement Health/dental/vision package with premium stipend Wellness benefit Learning & development opportunities Paid vacation, personal days, and sick days Salary Range: $100k–$125k USD (Individual placement within the salary range will be based on experience, skills, market data, and internal equity considerations) The Company Intellijoint Surgical develops effective and easy-to-use products to enhance surgeons' care and patients' lives. Today, Intellijoint technology lives in the operating room, helping surgeons improve implant positioning during hip and knee replacement surgeries. Our technology has been used in over 80,000 surgeries, helping us gather real‑world feedback from patients and surgeons to improve our products. We're looking for a Marketing Manager to report directly to our CEO and lead the Intellijoint marketing function. The Position We are looking for a Manager, Marketing to lead all downstream marketing activities at Intellijoint. This is a high‑ownership role for a MedTech marketer who is equally passionate about brand quality and pipeline generation – someone who can build campaigns that convert, craft messaging that resonates, and ensure Intellijoint looks and sounds like the premium brand it is. You will be the primary marketing lead for the US commercial team , owning demand generation, brand positioning, product collateral, and digital presence, while also supporting global markets and our OEM business unit IJX . Main Duties Demand Generation & Campaign Execution Design and execute integrated marketing campaigns (digital, email, events, content, paid) that generate measurable leads for US sales reps. Develop and own marketing automation and CRM‑integrated workflows to capture, nurture, and track leads through the funnel. Develop and manage KPI dashboards to report campaign performance to leadership and continuously optimize programs. Support sales reps with targeted account‑based marketing and campaigns aligned to key territories. Identify industry and partnership opportunities to build brand credibility and awareness in new territories. Manage Intellijoint's surgeon advocacy and reference program, working with existing customers to create marketing content and campaigns that support sales objectives. Brand Positioning & Messaging Own Intellijoint's brand positioning and messaging framework, ensuring every touchpoint is consistent and compelling. Serve as brand steward: set and enforce standards for visual identity, tone of voice, and design quality across all channels. Translate clinical, technical, and economic product value into clear messaging, content, and tools for the sales team to speak confidently with surgeons, hospital administrators, and other stakeholders. Develop and maintain a library of high‑quality product collateral, digital assets, sales tools, case studies, and white papers. Digital Presence & Content Strategy Lead the digital marketing strategy, including the website, SEO, LinkedIn, Instagram, TikTok, and other relevant channels, ensuring a consistent, coordinated, and engaging digital presence across both brands. Implement a content strategy that delivers a consistent brand narrative across all channels, with messaging tailored to the audience and funnel stages, and create distinct content for the Intellijoint and IJX corporate and founder accounts. Oversee the ongoing quality and performance of the website, ensuring content is current, on‑brand, and optimized for conversion. Manage social media presence with a focus on professional brand‑building and HCP/surgeon engagement. Manage paid digital advertising programs, working with external agencies or vendors as needed. Commercial & Cross‑Functional Support Work closely with US sales reps to understand field needs and ensure marketing programs are grounded in commercial reality. Collaborate with the product team on go‑to‑market planning and product launch support. Support global sales teams and the IJX OEM business unit with marketing assets and campaigns as priorities allow. Contribute to annual business planning and manage the downstream marketing budget. Skills and Experience to Enable Success 5-10+ years of marketing experience in MedTech / medical devices: you understand the regulatory landscape, clinical stakeholders, and the sales cycle. Bachelor's degree in marketing, business, or a related field; an MBA is an asset. Medtech experience is a requirement; experience in orthopedi