Job Description
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. Nestlé USA’s Coffee & Beverage Division is on a mission to craft cups that uplift our consumers and better our communities. With brands like Starbucks, Coffee-Mate, Nescafé, Nesquik, Natural Bliss, Seattle’s Best Coffee and Blue Bottle, our diverse product portfolio is brimming with rich and fulfilling opportunities for motivated individuals. Our offices provide an inspiring and high-energy work environment that fuels our fast-paced growth, and our field-based positions across the country ensure that we are fully immersed and positioned to pioneer the coffee and beverage market. Across our organization, we are creating a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm in order to delight our consumers and shoppers every single day. Together, we will elevate everyday moments with each sip. Job Summary And Mission The Coffee and Beverage categories are one of the most dynamic and fastest growing in retail. Consumers’ and shoppers’ love affair with these products means they are looking for leading brands to elevate their daily rituals and to help them explore and discover new things. As Shopper Marketing Manager for Nestlé Coffee and Beverage Division, you will be responsible for designing and executing campaigns that drive the shopper behavior we seek, moving shoppers toward purchase of our diverse portfolio of products. Putting our shoppers at the center of everything we do, this role supports and partners with the Nestlé Coffee and Beverage eCommerce team, Sales team and Brand teams to drive the categories and conversion of Nestlé products at Walmart. Summary Of Key Responsibilities Responsibilities and essential job functions include but are not limited to the following: Lead omni-Shopper Marketing agenda for one of our top national accounts (Walmart) for select Nestle Coffee and Beverage brands. Partner with Coffee & Beverage Brand teams to align Walmart campaigns to division strategies and prioritization. Collaborate with cross-functional partners to implement Walmart-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals. Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates. Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative. Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store). Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives. Steer strategic, retailer-specific annual planning, for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities. Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc. Effectively manage the retailer-specific omni-shopper marketing budget, with responsibility for both working and non-working dollars. Qualifications Summary of Experience Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience 4+ years of CPG Shopper marketing role preferred Intermediate to advanced analytics, digital and omni-commerce knowledge General manager mindset, thought l