Job Description
United Way for Greater Austin Marketing and Communications Manager Department: Resource Development & Marketing and Communications****Regular, Full-time, Exempt Who we are: United Way for Greater Austin brings our community together to break economic barriers and build opportunity for all. We break the cycle of economic hardships for families and individuals, striving to create a vibrant, thriving community. Recognizing the urgency of addressing economic challenges, we focus on increasing the availability of high-quality early care and education and access to pivotal resources to address financial barriers in Central Texas. Our united front includes dedicated donors, volunteers, corporate and civic partners, staff, and a connected network of neighbors. Together, we leverage data, community alliances, services, and public engagement to transform Central Texas, responding to urgent needs with lasting, impactful solutions. Who we want: The Marketing and Communications Manager will develop and implement results-oriented marketing campaigns to drive revenue generation, organizational awareness, and audience engagement. In this role you will work closely with the Digital Marketing Manager and Director of Marketing and Communications to develop content, serve as a brand ambassador, and manage marketing operations. This role is part of the Resource Development, Marketing and Communications team. In addition, this role will work with the Impact team to help meet design, collateral, digital marketing, and swag. Who you are: Collaborates: You work cooperatively with all departments across the organization to achieve shared objectives and represent their interests while being fair to others and their area. You partner with others to get work done and credit others for their contributions and accomplishments — you garner the trust and support of others. Cultivates innovation: You come with helpful new, better, or unique ideas and encourage diverse thinking to promote and nurture innovation. You introduce new ways of looking at problems and implementing creative solutions. Drives results: You have a strong bottom-line orientation. You persist in accomplishing objectives despite obstacles and setbacks and have a track record of exceeding goals successfully. You push yourself and help others achieve results. Interpersonal savvy: You relate comfortably with people across levels, functions, cultures, and geography and act diplomatically and tactfully. You build a rapport in an open, friendly, and accepting way and develop constructive relationships with people similar and different to yourself. Resilient: You are confident under pressure and maintain a positive attitude despite adversity. You manage crises effectively, bounce back from setbacks, and grow from your hardships and negative experiences. Drives vision and purpose: You positively discuss future possibilities and create organization-wide energy and optimism for the future. You create milestones and symbols to rally support behind the vision and show your commitment to the vision while articulating the vision in a way everyone can relate to. Strategic mindset: You anticipate future trends and implications accurately and readily pose future scenarios. You articulate credible pictures and visions of possibilities to create sustainable value and develop competitive and breakthrough strategies that clearly connect vision and action. Plans and aligns: You set objectives to align with broader organizational goals and break objectives down into appropriate initiatives and actions. You stage activities with relevant milestones and schedules and anticipate and adjust effective contingency plans. What you’ll do: Lead creation of digital and printed collateral, including postcards, reports, one-pagers, invitations, graphics, and more, managing collateral budgets effectively to meet team needs and maximize ROI. Lead email marketing development and list management across core audience, donor campaign audiences, volunteers, and other groups, consistently evaluating content for up-to-date marketing outreach tactics. Manage marketing operations and strengthen relationships with external vendors for design, website development, photography, video, printing, swag, and more. Strategize and partner with the Community Giving, Corporate and Events teams to plan, write, design, and share one-pagers, flyers, email campaigns, digital content, and more, serving as brand ambassador and helping meet fundraising needs across donor base. Work with Digita