Job Description
DEFINITION OPEN/PROMOTIONAL OPPORTUNITY FLSA STATUS: Non-exempt TENTATIVE INTERVIEW DATE : TBA The City of Stockton Community Services Department (CSD) is seeking a Marketing and Social Media Analyst II to support and elevate the Department’s digital presence, public engagement, and brand identity. This position plays a key role in shaping how the community experiences and connects with City programs, services and events. The incumbent will also have a role in elevating the Community Services Department's visibility, strengthening its brand, and connecting the community to programs, services, and hidden gems that enhance the quality of life for the City of Stockton. The ideal candidate will be responsible for brand development and stewardship, storytelling that reflects community impact, creating and managing content across social media, websites, and other digital platforms to keep the public informed about City programs, services, and events. In addition to marketing CSD as a key element in public safety, the role works closely with staff across divisions to gather information, develop clear messaging, and ensure communications are accurate, consistent, and aligned with the City’s goals. The ideal candidate has strong writing and organizational skills, data driven decision making, understands analytics, experience in rebranding efforts, ability to translate CSD’s mission, values and community impact into a cohesive brand voice and visual presence. The incumbent should understands the importance of two-way engagement not simply posting but responding, listening, building trust with local networks, managing multiple projects at once, and is comfortable in reaching out to diverse and underserved communities. THE COMMUNITY Located in California’s great Central Valley, Stockton has grown from a community with rich agricultural roots to an urban destination with a rich arts and culture scene, fine dining, shopping, sports, recreation, and family activities. With a multi-ethnic and multi-cultural population of over 320,000 residents, Stockton is the 11th largest city in California. It is centrally located 60 miles east of the San Francisco Bay Area and 45 miles south of Sacramento, offering an easy and scenic drive to numerous world-famous attractions such as Lake Tahoe, Yosemite National Park, and the California Coast. In addition, Stockton has many local natural resources, including the San Joaquin Delta. The community has a long tradition of established families who have called Stockton home for generations and many new residents have chosen Stockton as the community in which to live and raise their families. The City has a number of beautiful residential neighborhoods along waterways and tree-lined streets, and it offers an affordable cost of living with home prices about one-third the price of Bay Area homes. With its comfortable California lifestyle, Stockton is enriched by the pleasures of metropolitan living without the congestion, overcrowding, and expense. Stockton is the seat of San Joaquin County, where wine grapes have recently become one of the leading crops, transforming the region into one of California’s premium wine districts. The robust and thriving Port of Stockton has direct waterway access to the San Francisco Bay and provides domestic and international distribution of dry and bulk cargo, containerized cargo, and steel, handling ships from all over the world. Home to several well-known higher education institutions, including the University of the Pacific, California State University – Stanislaus, Stockton Center, and San Joaquin Delta Community College, Stockton offers a variety of private and vocational schools. Year-round events and activities make Stockton a destination for venues and attractions such as the award-winning Stockton Flavor Fest, Annual Jazz Brubeck Festival, the Haggin Museum, Bob Hope (Fox California) Theatre, Children’s Museum, and the Stockton Symphony. The 10,000-seat multi-purpose, waterfront Stockton Arena is home to the Stockton Kings – the G-League affiliate of the NBA Sacramento Kings. The adjacent 5,000-seat Stockton Banner Island Ballpark, frequently ranked as one of the nation’s top minor league ballparks, is home to the Stockton Ports single-A minor league baseball team - affiliate to the major league Oakland Athletics. THE ORGANIZATION The City of Stockton is a full-service, Charter city with a Council/ Manager form of government. The Mayor is elected citywide, and the six Council members are nominated and elected within their respective districts. The City is one of the largest employers in Stockton with 1,790 full-time employees and has a FY 2024-2025 annual budget of $955 million. The City Council directly appoints the positions of City Manager, City Attorney, City Au