Job Description
Marketing Automation & Digital Engagement Specialist Full-Time | Fast-Paced Automotive Group | Growth Opportunity If you’re the kind of person who gets excited about AI tools, marketing automation, social media strategy, and turning data into action — this role was built for you. We’re looking for a Marketing Automation & Digital Engagement Specialist who can help drive smarter campaigns, stronger customer engagement, and more efficient marketing workflows across our dealership operations. You’ll work hands-on with CRM campaigns, social media, digital marketing projects, reporting, and automation initiatives that directly impact business growth. This is not a “post a few social graphics and call it a day” marketing role. We want someone organized, curious, tech-savvy, and hungry to grow. What You’ll Do Support targeted CRM marketing campaigns using customer data and segmentation Help execute campaigns for lease-end opportunities, inactive customers, service-to-sales opportunities, equity campaigns, and more Create and schedule engaging social media content across multiple platforms Organize campaign calendars, marketing assets, project trackers, and workflow systems Monitor campaign performance and assist with reporting and insights Assist with email marketing, website updates, proofreading, and content creation Use AI tools to improve workflows, campaign organization, reporting, and marketing execution Identify repetitive tasks that can be automated or streamlined Collaborate with internal teams on dealership events, promotions, and community engagement What We’re Looking For 1–3 years of experience in marketing, digital marketing, social media, CRM support, BDC, automotive retail, or related fields Strong interest in AI, automation, marketing technology, and data-driven marketing Excellent communication, writing, and organizational skills Comfortable managing multiple projects and deadlines Experience with spreadsheets, dashboards, CRM platforms, and social media tools Self-starter mindset with strong attention to detail Automotive dealership experience is a plus Bonus Points If You’ve Used: VINSolutions CRM Meta Business Suite Canva Power BI Excel Google Business Profile Email marketing platforms Why You’ll Love This Role Work with modern marketing tools and AI technology Opportunity to grow your marketing and automation skill set quickly Variety in your day — campaigns, content, analytics, workflows, and strategy Collaborative team environment Real impact on customer engagement and dealership growth Why You’ll Love Working for Us At Mike Maroone Automotive you’ll find a great place to work that is centered on a culture of caring – for our associates, our customers and our community. We are looking for career-minded, highly motivated individuals to join our team. We provide training, a performance-based pay package, comprehensive benefits and the opportunity to excel in a supportive environment. Mike Maroone Automotive is an Equal Opportunity Employer. Colorado Residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for removing this information.