Marketing & Communications Director for the Colorado Springs Fine Arts Center at Colorado College (FAC)

Marketing & Communications Director for the Colorado Springs Fine Arts Center at Colorado College (FAC) To apply, please visit: https://jobs.coloradocollege.edu/jobs/marketing-communications-director-for-the-colorado-springs-fine-arts-center-at-colorado-college-fac-on-campus-colorado-united-states Job Title: Marketing & Communications Director for the Colorado Springs Fine Arts Center at Colorado College (FAC) Department: OCM Administration Campus Location: Main Campus FLSA Status: Exempt/ Salaried Position Type/ Work Schedule 2080 Hours per year 12 Months per year 40 Hours per week (Estimated) About Us Colorado College is a nationally recognized, residential liberal arts college with 2,100 students from around the world. Employees set the stage for student success by bringing their diverse experience and knowledge to the table. The college actively promotes a dynamic and inclusive environment in which students and employees of diverse backgrounds, cultures, and perspectives can learn and work. Job Summary Reporting to the Director of Marketing, the Marketing & Communications Program Director for the Colorado Springs Fine Arts Center at Colorado College (FAC) leads and oversees the marketing, communications, and brand strategy for the FAC. This role sets the strategic direction for public relations, advertising, digital media, branding, internal communications, and promotional planning in alignment with institutional priorities and in partnership with the Office of Communications and Marketing (OCM). The director serves on the FAC and OCM leadership teams and plays a critical role in elevating the reputation, visibility, and impact of the FAC across the campus and wider community. Responsibilities Strategic Marketing/Communications Leadership, Planning/Execution, and Brand Stewardship: Develops all strategic communications planning for marketing, promoting, and advertising FAC programming, including identification and cultivation of target audience(s), branding, and unique marketing strategies for specific programming. Works to establish FAC in the market to raise visibility of CC and FAC, resulting in increased revenue. Develops the advance schedule of media relations/PR/promotions, social media, and all other communications in collaboration with OCM colleagues. Ensures all projects are on track, all deadlines are met, and plans are implemented in a timely and quality fashion. Ensures adherence and alignment with the college's overall communication plan including brand identity; manages FAC identity and subcomponents, including product development and placement. Negotiates, purchases, and monitors all elements of advertising program (print, radio, digital, TV, outdoor, and other non-traditional vehicles), in accordance with the overall strategic marketing plan. In collaboration with colleagues, manages brand activations for the FAC. Serves as primary message crafter for FAC communications initiatives. Approves all FAC content. Organizational Leadership and Team Management: Serves as a member of the FAC leadership team. Collaborates with the OCM team on all aspects of marketing and communications for the FAC in connection with CC's strategies and practices. Leads a working team of indirect reports to ensure that planning is executed in a timely manner and to the advantage of all programming at the FAC. Oversees internal communications and FAC internal-facing channels and provides message and other training for FAC staff. Oversees FAC issue management by keeping a pulse on emerging issues and creating messaging, FAQs, and communications plans as needed. Executes communications requiring nuanced and planned dissemination of sensitive information to internal and external stakeholders, as well as the public. Data, Budget, and Performance Management: Manages budget planning and tracking for a budget of approximately $300k. Keep up to date with industry research figures, track trends, implement planning strategically based on research, and adjust accordingly. Establish a comprehensive program to measure KPIs and ROI of campaigns and efforts, carefully analyzing the effectiveness of various efforts and using this data to inform future