Job Description
Marketing Director — Multi-Brand Portfolio Location: Las Vegas, NV (in-person, M–F core hours with periodic evening/weekend event presence) Reports To: Owner / CEO Direct Reports: Social Media Coordinator (with additional hires expected as the function scales — Marketing Manager, paid media specialist, content producer, junior designer) Compensation: $75,000–$90,000 base, commensurate with experience, plus performance bonus tied to revenue and CAC targets Brands: Vegas Crawl / World Crawl, Raised by Wolves, Azúcar Latin Nights, Furry Pet Resort, Furry Land About the Role We are a Las Vegas–based portfolio of five operating businesses spanning nightlife, hospitality, and pet services. We are looking for a Marketing Director to build, lead, and personally drive the marketing function across all five brands. This is a senior leadership role reporting directly to the owner — you will own strategy, budget, team, and results. This is a player-coach role. Today the function is one Social Media Coordinator and a mix of outside support, which means in the early innings you will be writing the brief and the ad copy, building the campaign in Meta, setting up the GoHighLevel automation, pulling the report, and presenting it to the owner — all in the same week. As the team grows, more of that work transitions to your direct reports and vendors, but you should expect to keep your hands on tools and on the work indefinitely. We do not want a Director who only operates at the strategy layer. We want someone who can think at the portfolio level, lead a team, and still build the campaign themselves when that's what the business needs. You will work closely with operations leads at each brand, the sales team at Vegas Crawl, and the event operations team at Azúcar. You will also represent marketing in ownership-level conversations on growth strategy, new market entry, and brand expansion. What You Will Own Portfolio-level marketing strategy and annual plan, with distinct positioning, budget, and channel mix per brand Total marketing P&L — budget allocation across brands and channels, with clear accountability for ROAS, CAC, and revenue contribution Hands-on paid media management across Meta, Google (including Local Services Ads for the pet brands), TikTok, and Eventbrite — including building, launching, optimizing, and reporting on campaigns yourself until the team is large enough to delegate Brand architecture and voice across all five brands — making sure each brand has a clear, defensible identity and that nothing drifts Content strategy, editorial calendar, and direct contribution to copy, briefs, and creative when needed across organic social, email, SMS, and on-property collateral Influencer, partnership, and PR — including initial outreach, negotiation, and execution, transitioning to oversight as the team grows Event marketing playbooks for Azúcar weekly nights, Raised by Wolves themed nights, and Vegas Crawl seasonal pushes — including building the actual flyers, ads, RSVP funnels, and reports in early stages Local SEO, Google Business Profile, and reputation management for the pet brands — hands-on at first, supervised later CRM and lifecycle inside GoHighLevel — building automations, segments, and flows directly, then handing them off as the team scales Marketing technology stack decisions, vendor selection, and direct platform administration Hiring, performance management, and development of the marketing team Reporting and accountability to ownership — weekly performance pulse, monthly brand reviews, quarterly strategy updates, all built by you in the early stage What You Bring 8+ years of marketing experience with at least 4 years in a management or leadership role A genuine player-coach disposition — you are proud of your strategic judgment AND your ability to execute. If "I haven't built an ad in three years" describes you, this role is not the right fit. Recent, hands-on experience running paid media (Meta and Google at minimum) — not just reviewing what an agency did Demonstrated ownership of meaningful paid media budgets (six figures annually, across multiple channels) with documented performance improvements Multi-brand, multi-location, or agency background strongly preferred — you are comfortable holding several P&Ls and brand voices in your head at the same time Direct experience in at least one of: nightlife/hospitality, ticketed events, multi-unit local services (pet, home services, fitness), or franchise marketing A track record of building or rebuilding a marketing department — hiring, structuring, and leveling up a team Strong creative judgment AND craft — you can write