Job Description
Who We Are Charter Schools USA (CSUSA) is one of the largest and highest performing education management companies in the United States, proudly serving over 82,000 students in over 150 schools in four states. Founded by Jonathan Hage in 1997, CSUSA's mission is a Relentless Commitment to Student Greatness in School and in Life™. CSUSA provides an academically rigorous education to students equipping them with real world readiness, prepared for college or career after graduation. With an unwavering dedication to the success of students from every background, CSUSA is closing the gaps in achievement and opportunity, keeping our promise of Strong Minds, Good Hearts™. Job Purpose To join a team of people with the mission: Relentless Commitment to Student Greatness in School and in Life ™. If you love inspiring and motivating young learners and want to put students first in education, CSUSA is the right place for you. We deliver on our promise of Strong Minds, Good Hearts™ through an education model that gives every student the opportunity for success. As a Marketing & Enrollment Registrar, you will be responsible for acquiring and enrolling new students, retaining, and engaging existing families, and building and identifying advocates that can become ambassadors of the school. The ultimate objective is to meet yearly enrollment targets and has the school fully enrolled in its programmatic capacity, How You Will Impact Education Builds Awareness of School Understands and can effectively communicate Charter Schools USA's and the school's identity, mission, and vision to the several types of stakeholders: families, community organizations, etc. Works with school leadership to provide feedback/insight that allows for improvement and refines the school's identity to ensure the school is properly represented. Develops, and regularly updates/modifies the school's marketing plan and related documents in collaboration with school and state teams to ensure its relevance and activities are within the school budget. Collaborates with state and national marketing and enrollment teams to inform the design of paid digital advertising efforts, providing images, testimonies, identity-related data, and information. Identify, schedule/register, coordinate, and attend/participate in community outreach events to increase school awareness and lead volume - requires working within and outside of normal school hours. Identifies and collaborates with community organizations that can ultimately become a partner and lift the school's reputation, identity, awareness, and overall enrollment. Identify needed school assets, including flyers, banners, and promotional items needed to promote the schools, and is responsible for creating and ordering these within the marketing budget. Works with public relations agencies and local media to promote events, accolades, and differentiating opportunities. Generates Conversion of Family Interest into Ultimate Application and Enrollment Seeks and identifies school stories, testimonials, and thought leadership opportunities that build school credibility and engage families; and write posts on the website and socially. Develops and deliver new opportunities/strategies to promote the identity of the school to influence new parents to attend and build advocates of existing parents. Utilizes the customer relationship management tool (CRM) to build, generate, capture, influence, and convert families -- from once interested, to enrollment and ultimate loyalty/retention. Plans and coordinates school-hosted activities/experiences in support of student recruiting (e.g. open houses and information sessions, parent tours, orientation/registration nights). Follows up with families interested in the school promptly and through the CRM. Communication is to be strategically executed to include phone calls, emails, text, and print, as campaigns or one-offs, in support of ongoing build relationships with families and enrollment. Manages Application & Registration Develops, implements, and monitors various enrollment strategies to improve application volume such as family referrals, etc. Manages the application pipeline through various enrollment reports and the student registration end enrollment systems, in compliance with CSUSA, state, and local standards, policies, and processes, including the timely offering of seats. Follows up with applicants to welcome them and ensure they understand and properly follow up on completing and submitting required forms and documentation (e.g., driver's license, birth certificates, and proofs of address, etc.). Receives documentation, and files it properly and judiciously. Enters data on student information systems fr