Job Description
Job Title: Marketing Manager Job Type: Full time, Hourly Bachelor's degree in related field 5+ years of relatable experience in Channel or B2B Marketing Location 700 Sylvan AVE Englewood Cliffs, NJ, US Benefits Medical Insurance (Health, Dental & Vision) Paid Time Off 401K H1B/Green Card Sponsorship for qualified employee Hands-on experience at global industry leader Samsung Opportunities for career advancement Compensation $45-47/hr Top Skills Amazon Business Management B2B Channel Marketing Budget and ROI Optimization Overview Reporting to the Director of B2B Channel Marketing for the Display Division, the selected candidate will lead partner communication and joint marketing initiatives with Samsung's distribution and select reseller partners, with a strong focus on Amazon Business in the U.S. This role will oversee end-to-end partner marketing, from strategic planning and campaign execution to ROI analysis, while collaborating cross-functionally to align with broader business objectives. In close partnership with internal stakeholders, channel partners, and cross-functional teams, you will play a key role in developing and implementing channel marketing strategies that enhance partner engagement, drive demand generation, and accelerate revenue growth. As a core member of the marketing team, you will work closely with business partners and external agencies to manage channel marketing execution and co-marketing program development. The Ideal Candidates Will Have experience in B2B “traditional” channel route to market, programs, and an indirect sales model Demonstrate expertise in Amazon Business, including launching new ASINs, optimizing product portfolios, and managing impactful media investment strategies. Has a proven track record in developing and executing channel communications strategies, managing channel programs, and overseeing partner portal Possess strong entrepreneurial skills with excellent business judgment, problem solving abilities and relationship-building strengths Thrive in a fast-paced & matrixed environment Think outside of the box to creatively address challenges Responsibilities Develop and maintain an annual channel marketing calendar that supports the with the overarching Channel Marketing strategy, promoting new launches and priority products, while supporting individual partner sales targets Own partner facing communications for product launches, vertical campaigns, promotions, events, and company news. This may be in the form of a banner placement, newsletter, email, social post, or partner-facing webinars Build one-on-one relationships with distribution partners and the select channel reseller marketing leads to co-create individual marketing plans that support their growth targets Develop budget and tactical guidance for all partners before each quarter and product launch Evaluate campaign performance and optimize investments based on ROI and pipeline impact Create a standardized ROI reporting framework for Distribution partners that clearly demonstrates how a generated lead led to sale Present quarterly business reviews and recommendations to leadership teams that includes to-channel communication metrics, MDF spend ROI, and partner portal metrics and KPIs Collaborate closely with the broader Integrated Marketing team to create compelling marketing assets that cater to the specific needs of our partners. This will involve engaging sales presentations, informative case studies, insightful white papers, concise solution briefs, webinars, and impactful website content - all aimed at effectively supporting our channel partners' marketing efforts Partner with cross-functional teams (sales, training) to understand channel members' perspectives and enhance their experience Manage ongoing relationships and contract renewals with third-party vendor solutions (e.g., VIR, MDF, SPIF, partner website automation) Design or improve upon processes for channel sales, legal, security, product marketing, product management, finance, and our esteemed partners to ensure seamless experiences Manage and optimize Samsung's presence on Amazon Business by: Creating and setting up new ASINs Conducting PDP audits, optimizations, and updates Manage an external agency to lead the Amazon media strategy through weekly performance reviews, monitoring campaign performance, and alignment with revenue goals Qualifications: A Bachelor