Job Description
Description JOB SUMMARY The Marketing & Audience Development Manager is responsible for planning and executing LVPM’s audience-facing marketing campaigns across channels. This role sits at the intersection of strategy, audience insight, and execution responsible for translating organizational priorities into clear, coordinated campaigns that drive audience growth, engagement, and conversion. LVPM partners with an external agency of record to support marketing strategy, and an Audience Growth Specialist provides audience data and insights. This role brings those inputs together to develop campaign plans, manage execution, and ensure consistency across channels. This is an ideal opportunity for a marketing professional ready to take ownership of campaign planning, build cross-channel experience, and grow into more advanced strategic responsibility over time. This role is best suited for someone who is comfortable operating independently, creating structure in an evolving environment, and delivering high-quality work in a lean, mission-driven organization. It calls for strong execution, sound judgment, and a practical, audience-focused mindset. Responsibilities Campaign Planning & Coordination Translate marketing strategy (developed with the agency of record) and audience insights (provided by the Audience Growth Specialist) into clear, actionable campaign plans Develop campaign briefs that define objectives, target audiences, key messages, channel mix, and timing Plan and coordinate integrated campaigns that support text, video, audio content across journalism, newsletters, events, educational programming, as well as audience conversion goals Establish campaign timelines, priorities, and deliverables aligned with organizational goals and available resources Partner with the agency of record to ensure campaign execution aligns with broader strategic direction Collaborate with internal teams to gather inputs and ensure campaigns accurately reflect content, programming, and organizational priorities Campaign Execution Execute audience-facing campaigns across email, web, social media, broadcast/streaming platforms, podcasts, billboard and event promotions with a focus on consistency and quality Write, edit, and deploy marketing communications across channels Manage LVPM’s social media presence, content calendar, and community engagement Execute email marketing campaigns, including segmentation, copywriting, scheduling, and deployment Maintain and update web content to ensure alignment with active campaigns and organizational priorities Coordinate with external vendors and partners to support campaign execution Attend select evening and weekend events to capture real-time content for audience engagement and promotion Performance & Optimization Track campaign and channel performance and identify trends and opportunities Partner with the Audience Growth Specialist to interpret audience data and apply insights to campaign improvements Adjust campaign messaging, targeting, and coordination based on performance and audience behavior Maintain standards for voice, tone, campaign structure, and cross-channel consistency Provide regular performance updates to leadership and agency partners with clear, actionable takeaways Cross-Functional Collaboration Partner with content, development and operations teams to align campaign execution with organizational priorities Serve as the primary point of coordination between internal teams and marketing execution Work closely with the Audience Growth Specialist to incorporate audience insights into campaign planning and execution Incorporate stakeholder input constructively while maintaining clarity and consistency in campaign execution Serve as the primary point of contact for community partners and trade relationships, coordinating collaborative campaign efforts that benefit both organizations and expand audience reach and engagement Contribute to LVPM’s broader transition to a more coordinated, audience-first operating model Key Accountabilities Plan and execute LVPM’s marketing campaigns across channels during the interim period Drive measurable growth in audience awareness, engagement, retention, and conversion through effective campaign planning and execution Improve coordination, consistency, and quality of LVPM’s marketing and audience-facing communications Provide leadership with clear visibility into campaign plans, execution progress, and performance outcomes Strengthen audience reach, brand vi