Job Description
About The Company Hudl is a leading sports technology company dedicated to transforming the way teams, coaches, and athletes analyze and improve their performance. Recognized as one of Newsweek's Top 100 Global Most Loved Workplaces, Hudl prides itself on fostering a culture of innovation, collaboration, and continuous learning. The company develops products that enable users to capture video, analyze data, share highlights, and access insights easily, supporting sports at all levels from youth leagues to professional teams. With a global presence, Hudl is committed to empowering teams to see their game differently and reach new heights through cutting-edge technology and strategic support. About The Role We are seeking a strategic and experienced Manager II, Marketing, to lead our marketing initiatives for the U.S. market, specifically focusing on the College & Professional Business Unit. This role involves overseeing the development and execution of strategic communications and campaigns aimed at driving renewal revenue and expanding Hudl Pro Suite adoption. The ideal candidate will act as a key strategic architect, collaborating closely with sales, product teams, and senior leadership to ensure brand consistency, optimize marketing ROI, and develop targeted Account-Based Marketing (ABM) strategies for high-value accounts. This position requires a blend of leadership, strategic thinking, and analytical skills to align marketing efforts with company objectives and market dynamics. Qualifications 5-8 years of marketing experience, with at least 1-2 years in a leadership role managing a team Bachelor’s degree in business, marketing, communications, or a related field Strong strategic thinking and planning abilities Excellent communication and executive presence Proficiency in analyzing market reports, revenue targets, and campaign performance data Willingness to travel approximately 10% for national conferences and industry events Experience in B2B, SaaS, or technology marketing is preferred Ability to collaborate effectively across teams and manage resources efficiently Responsibilities Lead and mentor a team of marketing managers, elevating overall performance and strategic output Ensure brand consistency and articulate enterprise value across NCAA and NFL touchpoints for College & Professional products Design and oversee the U.S. Account-Based Marketing (ABM) engine to engage high-value accounts and secure critical revenue streams Synthesize data and market insights to recommend strategic trade-offs and align marketing initiatives with company goals Evaluate marketing spend and campaign ROI, focusing on high-priority accounts and operational efficiencies to scale retention efforts Collaborate with U.S. Sales VPs and product leaders to develop integrated marketing strategies and messaging Monitor industry trends and competitive landscape to inform strategic positioning and campaign development Manage relationships with external partners, agencies, and internal stakeholders to ensure campaign success Benefits Flexible work environment with options for remote work and flexible vacation policies Supportive culture that encourages professional growth and development Comprehensive health insurance plans including medical, dental, and vision coverage Fertility healthcare and family forming benefits Employee Assistance Program (EAP), employee resource groups, and wellness initiatives Company-sponsored fitness programs through Peerfit 401(k) plan with up to 4% company match Investment in state-of-the-art office spaces and technology resources Opportunities for travel to industry conferences and events Equal Opportunity Hudl is an equal opportunity employer. We are committed to creating an inclusive environment where everyone feels valued and respected, regardless of race, gender, age, sexual orientation, disability, or background. We actively promote diversity and inclusion through our policies, employee resource groups, and ongoing efforts to ensure all team members can bring their authentic selves to work. We welcome applications from all qualified candidates and encourage a diverse pool of talent to join our team.