Job Description
About Us: Do you see yourself as a Marketing Manager ? What's your passion? At IHG we're interested in YOU. We employ people who apply the same amount of care and passion to their jobs as they do their hobbies - people who put our guests at the heart of everything they do. And we're looking for more people like this to join our friendly and professional team. As the world’s largest family of luxury hotels, we all take great pride in being genuine ambassadors of the InterContinental® brand. Shaped by decades of international know-how and local insights, our passion for luxury travel spans cultures and customs. Inspiring us to create warm and sophisticated experiences for those seeking a richer perspective on the world. Each of our hotels cultivates a distinctive style and ambience where we embrace every opportunity to give our guests a personal and enriching experience. If you’d like to embrace a wider world of experiences and opportunities, we’d like to welcome you to the world’s most international luxury hotel brand. The InterContinental Los Angeles Downtown is located in the Wilshire Grand building, standing 73 stories tall in the core of Downtown’s historic, entertainment, financial, arts, and sports districts. Ideally placed at the heart of the revitalized, energy-charged urban center of the United States’ second-largest city, the hotel provides first-class hospitality that seamlessly intertwines with the fabric of the burgeoning Downtown area. Your Day to Day: Serves as the discipline liaison for marketing and partners closely with other topline disciplines (Sales, Revenue Management and Food and Beverage) to develop overarching cross-cutting strategies. Responsible for creating a comprehensive marketing strategy that aligns with the hotel(s) goals and positioning. Manages all internal and external communication and owns digital presence, including by not limited to property website, third party channels and social media while maintaining brand integrity. Identifies incremental marketing opportunities ranging from partnerships, third-party cites and CVBs. Expertly articulates campaign performance regularly to General Manager(s), Sales and Revenue Management leaders and Hotel Ownership. Duties and Responsibilities: Financial Returns: Develops and oversees implementation of marketing strategies designed to drive topline revenue and achieve RevPar/share-of-wallet. Develop and implement innovative, hotel specific, public relations strategies to support the Hotel’s objectives. People: Develop and manage relationships with public relations agencies and other outside companies in the development of programs to meet communications objectives. Promote teamwork and quality service through daily communication and coordination with other departments. Key departmental contacts include sales and revenue, F&B and other departments, hotel Executive Committee, and corporate and community affairs. Interact with outside contacts Guests – to ensure their total satisfaction Clients, public relations agencies, vendors, trade and consumer media, Other contacts as needed (professional organizations, private clubs, government and community leaders, etc,) Guest Experience Prepare and respond to guest and public issues in collaboration with General Manager and Corporate Affairs. Responsible Business: Research and write news releases for trade and consumer media. Design, coordinate and distribute press kits. Develop media contacts, plan press conferences and other press activities. Identify opportunities to strengthen the hotel’s positioning. Publicize the Hotel’s community and charitable organizations. Maintain clipping/photo files pertaining to the Hotel. Perform other duties and special projects as assigned. May serve as “manager on duty” as required. Accountability : This is the top public relations job in a large full service, luxury, resort, or major flagship hotel and serves as the voice of the Hotel to consumer & trade media. Core Work Activities Marketing Strategy: Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details. Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines. Leads the strategic pull-through of continent and brand promotions and campaigns. Partners with Revenue Management to develop and execute promotional strategy efforts. Develops and oversees/executes annual digital marketing plan, and overarch