Job Description
Marketing Manager — Pet Care Growth Brand 📍 Rockville, MD | Full-Time | $60K–$70K + Bonus + Growth Potential OpExpert is partnering with a fast-growing premium pet care company to hire a hands-on Marketing Manager who is excited to build, create, and grow alongside an expanding brand in the pet industry. This is not a “sit behind a desk and post on social media” marketing role. This is a rare opportunity to join a company at a major growth inflection point as it expands into a multi-location and franchise-driven brand. Our client is investing heavily in marketing, storytelling, customer experience, and community engagement — and they’re looking for someone who wants to play a meaningful role in shaping that growth. If you love brand building, social media, events, content creation, customer acquisition, and creating marketing that actually drives results, this role was built for you. About the Company Our client is a premium pet care company focused on providing safe, trusted, and high-quality experiences for both dogs and their owners. Their mission is centered around exceptional pet care, strong customer relationships, and building a community-driven brand that pet owners genuinely connect with and trust. The company is currently entering an exciting growth phase, with multiple future locations and franchise expansion plans already underway. Leadership strongly believes that authentic storytelling, local community engagement, and memorable customer experiences will be major drivers of long-term success. The Opportunity We’re looking for a highly organized, creative, and execution-focused Marketing Manager to help drive: New customer acquisition Brand awareness Community engagement Customer retention Repeat bookings and loyalty You’ll work directly with leadership to execute campaigns, create engaging content, coordinate events, strengthen local partnerships, and help build scalable marketing systems that can grow alongside the business. This is an ideal opportunity for someone who enjoys wearing multiple hats, thrives in fast-paced environments, and wants to see the direct impact of their work on company growth. What You’ll OwnCommunity & Event Marketing Plan and execute local events, partnerships, workshops, open houses, and community activations Coordinate logistics, vendors, promotions, and follow-up communications Build relationships with local businesses, pet-focused partners, and community organizations Track event performance, lead generation, customer bookings, and ROI Social Media & Content Creation Own and manage social media across Instagram, Facebook, TikTok, and other platforms Create engaging photo/video content featuring dogs, customer stories, behind-the-scenes moments, and services Develop and maintain strategic content calendars Engage with followers and grow online community presence Stay on top of social trends and platform growth opportunities Email Marketing & CRM Build promotional campaigns, newsletters, and customer lifecycle flows Segment audiences for stronger engagement and conversion Monitor email performance and optimize campaigns based on results Support CRM organization and customer communication initiatives Campaign Execution & Brand Growth Support promotions across daycare, boarding, grooming, training, and retail services Collaborate closely with operations and leadership teams Maintain a polished, premium, and consistent brand experience Assist with basic creative design work using Canva or similar tools What Success Looks Like You’ll help drive measurable business growth through: Increased customer leads and bookings Higher customer retention and repeat visits Growing local brand awareness Successful events and partnerships Strong-performing social media and email campaigns Increased engagement that converts into revenue What We’re Looking ForExperience 2–5 years of marketing experience Experience in service-based, hospitality, wellness, lifestyle, retail, or local business marketing preferred Strong social media management and content creation experience Familiarity with email marketing platforms like Mailchimp, Klaviyo, or similar Event marketing or community activation experience is a major plus Skills Strong project management and organizational skills Eye for branding, aesthetics, and high-quality visual storytelling Comfortable creating content and basic graphics Ability to analyze marketing performance metrics Understanding of direct-response market