Marketing Manager

OverviewStep into a role with a fourth-generation, family-owned company that has been shaping the industry for over 100 years! Join us as a Marketing Manager to lead innovative campaigns that captivate audiences worldwide! Bring your expertise in digital strategies, creative content development, and data-driven decision-making to a vibrant team dedicated to excellence.Your leadership will inspire impactful marketing initiatives that drive business success while fostering a collaborative environment where ideas flourish! As our Marketing Manager, you would be responsible for developing and executing strategic marketing plans to promote the company's products and enhance brand awareness in the automotive and industrial sectors.This role involves conducting market research, analyzing customer needs, and identifying key growth opportunities.The Marketing Manager will collaborate with sales, product development, and other teams to create compelling campaigns, digital content, and promotional materials.Additionally, the position includes managing the company's online presence, overseeing trade shows and industry events, and tracking the effectiveness of marketing efforts.Strong analytical skills, creativity, and a deep understanding of the manufacturing industry are essential for driving the company's market presence and achieving business objectives.Responsibilities Social Media & Content Strategy Curate, schedule, and manage global social media content across all platforms.Develop and execute social media campaigns, ensuring engagement and brand consistency.Monitor social media performance, analyze trends, and adjust strategies accordingly.Marketing Budget & Strategy Create, track, and optimize the global marketing budget to maximize ROI.Identify cost-saving opportunities while maintaining marketing effectiveness.Market Analysis & Growth Opportunities Research industry trends, customer insights, and competitive analysis to identify growth opportunities.Work with cross-functional teams to develop go-to-market strategies for new products and expansions.Sponsorships & Brand Partnerships Develop and implement sponsorship and contingency programs to expand brand reach.Manage relationships with sponsored athletes, influencers, and brand ambassadors.Event & Trade Show Management Plan, coordinate, and participate in global trade shows, retail events, motorsports races, and dealer training programs.Ensure effective booth setup, branding, and lead generation strategies at events.Marketing Automation & CRM Integration Oversee email marketing campaigns, lead nurturing strategies, and automation tools (e.g., Constant Contact, Make.com).Align CRM systems with marketing efforts to improve customer acquisition and retention.Website & Digital Marketing Management Work with our Product Manager to maintain and update company websites using platforms like WordPress, Shopify, etc.Optimize SEO and digital ad strategies to drive online visibility and engagement.Public Relations & Brand Awareness Develop and distribute press releases, industry articles, and media outreach efforts.Cultivate relationships with media, influencers, and industry publications.Product Marketing & Launch Strategy Collaborate with product development and sales teams to create effective product marketing plans.Develop launch campaigns, promotional materials, and messaging strategies.Performance Tracking & Reporting Use data analytics tools to measure the effectiveness of campaigns.Provide detailed reports on marketing performance, customer engagement, and ROI.Curate, schedule, and manage global social media content across all platforms.Develop and execute social media campaigns, ensuring engagement and brand consistency.Monitor social media performance, analyze trends, and adjust strategies accordingly.Vendor & Asset Management Source, negotiate, and manage relationships with vendors for marketing materials, apparel, promotional giveaways, event displays, and print collateral.Oversee quality control and timely delivery of marketing assets.Graphic Design & Branding Design all visual content, including web graphics, print materials, catalogs, magazine ads, packaging, logos, and brand identity elements.Maintain brand consistency across all marketing materials and platforms.Photography & Visual Content Creation Capture high-quality images for events, product launches, and social media content.Maintain an organized image library for marketing use.Video Production & Editing Plan, shoot, and edit video content for social media, trade shows, website, and presentations.Develop compelling storytelling through video to engage audiences.Requirements Proven experience in digital marketing, performance marketing, B2B marketing, and e-commerce environments.Demonstrated ability to develop compellin