Job Description
Position Summary The Marketing Manager reports to the Senior Director of Marketing and Communications and plays a key role in developing and executing content-driven marketing and communications strategies that increase awareness and amplify the impact of United Way of Tucson and Southern Arizona (UWTSA). This role is centered on content creation and storytelling, working collaboratively across Community Development, Advancement, and Communications teams to create compelling stories, blogs, newsletters, and social media content that highlight community impact. The Marketing Manager supports integrated marketing strategies, develops promotional materials, contributes to campaigns and events, and brings creative, innovative ideas to strengthen UWTSA’s brand, engagement, and outreach. This position collaborates across departments to ensure consistent messaging, brand alignment, and effective communication of organizational priorities. This is a full-time, non-exempt position reporting to the Senior Director of Marketing and Communications within the Advancement Department. All United Way of Tucson and Southern Arizona (UWTSA) programs and strategies work toward eliminating racial, ethnic, and socio-economic disparities for an educated, thriving, and equitable community. United Way offers competitive wages and a generous benefits package with employer contributions for full-time employees including medical, dental, 401K, HRA, PTO, 13 paid holidays, and opportunities for educational and professional development. For more information about our organization, see www.unitedwaytucson.org . Pay Range: $25.96/hr. - $28.84/hr. ($53,996.80 - $59,987.20 annually) Responsibilities Content Creation & Storytelling Lead creation of written and visual content including blogs, newsletters, and social media Collaborate with internal teams to gather stories and program updates Translate programmatic work into compelling, accessible stories that highlight community impact Write, edit, and proofread content for a variety of audiences and platforms Capture or coordinate photos and short-form video content for storytelling and digital use Ensure all content reflects UWTSA’s voice, values, and commitment to equity Marketing Materials and Strategies Execute brand communication strategies aligned with UWTSA’s vision, resulting in integrated, multi-channel communications Create social media content and support the organization with written and graphic design needs Collaborate with the Communications team to develop marketing plans and materials for campaigns and events Support development of campaigns, events, and promotional materials across departments Ensure consistent use of branding, messaging, and visual identity across all materials Track and report on basic marketing performance metrics (e.g., engagement, reach, email performance, and social analytics) Manage quality control of all marketing and collateral materials, including social media, blogs, video, and promotional content Contribute creative and innovative ideas to strengthen marketing and communications efforts Social Media Management Manage and grow social media accounts across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube) Develop and publish engaging content including posts, stories, and reels Maintain a consistent content calendar and posting schedule Monitor engagement and adjust strategies based on performance analytics Newsletter and Blog Management Write and manage blogs, including community stories and people profiles Develop and produce newsletters including Good News Network, Friday Fast Facts, and monthly communications Collaborate with internal teams to collect and develop stories and updates Support email list growth, segmentation, and engagement strategies Proofread and optimize content for clarity, engagement, and effectiveness Donor / Audience Engagement Collaborate with the Advancement team on campaigns that increase donations and community engagement Support development of marketing materials and messaging for fundraising initiatives Contribute to targeted communications for donors and key audiences Events, Promotions and Sponsorships Assist in planning and promoting events through social media, newsletters, and digital content Support development of event-related marketing materials and storytelling Capture and- content from events to extend reach and engage