Marketing Specialist

Job Description AirClean Systems Job Title : Marketing Specialist Department or Division : Marketing Job Summary The Marketing Specialist will work with the marketing team to promote the AMT Group companies and collaborate with sales to drive brand awareness, leads, and revenue. Responsibilities include, but are not limited to, utilizing the company's customer relationship management (CRM) tool; creating and sending HTML marketing emails; working with third-party advertisers on marketing campaigns; writing, proofing, and updating website content that aligns with search engine optimization (SEO) best practices; social media marketing; designing marketing materials across various mediums; and assisting with company events such as educational webinars and trade shows. Being a small marketing team, you will have the opportunity to work on various projects while seeing your work directly impact our success as a company. AMT Group, Inc. is a management company that oversees the general operation practices of four entities, including AirClean Systems. Each entity manufactures a full range of products that serve the Scientific, Medical, Pharmaceutical, Academic, Food/Beverage, Biotechnology, and Forensic market segments. Each company's core products provide operator safety from harmful chemicals and particulate or protect analytical samples from airborne contamination. Job Duties Utilize Customer Relationship Management (CRM) tool to maintain customer database, create and send outgoing marketing efforts, and track marketing campaigns Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices Manage brand social media presence across various platforms Ensure that all public-facing mark