Job Description
Job Profile Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. We are looking to hire a Marketing Specialist Senior to support Institutional Asset Management (IAM) within PNC's Marketing organization. Position Overview: This role leads integrated marketing efforts for Institutional Asset Management (IAM), driving audience-focused campaigns, thought leadership, and multi-channel engagement to support business growth across key segments and capabilities. Key Responsibilities: Audience & Product Marketing Execution: Support primary audience segments and core capabilities by developing targeted campaigns that align with key business priorities, balancing product and audience-specific messaging. Campaign & Content Development: Manage quarterly newsletters, prospecting and cross-sell email campaigns, and thought leadership content targeting segments such as insurers, healthcare organizations, unions, and retirement plan sponsors to drive new business and cross-sell opportunities. Digital & Social Strategy: Develop and execute LinkedIn promotions and social content, partnering with design teams to create templates and writing optimized copy that elevates thought leadership and engagement. Webinars & Engagement Programs: Own end-to-end execution of quarterly webinars, including topic development, registration setup, promotional strategy, and communications across internal and external channels. Project & Stakeholder Management: Maintain the social and marketing calendars, coordinate with external vendors and agencies, and ensure all campaigns are reviewed and approved through the appropriate processes and partners. Performance Analysis & Optimization: Track campaign performance, analyze engagement data (e.g., email clicks, content interaction), and proactively recommend actionable improvements to enhance effectiveness and ROI. Preferred Qualifications: 3+ years of B2B marketing experience – experience in financial services or investment management is a plus Strong writing and editing skills with exceptional attention to detail Proactive mindset with a strong sense of urgency and ability to manage priorities effectively Confident leading business calls and engaging with stakeholders Working knowledge of Workfront and ADA compliance processes Understanding of go-to-market strategies for corporate and institutional audiences including thought leadership and content (i.e., defining target audiences and campaign objectives) PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals. PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position. Job Description Independently implements and manages defined marketing programs/initiatives. Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives. Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications. Ensures all operating activities are delivered within the established budget framework. Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework. Qualifications Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, wo