Job Description
Normal Computing | Incredible Opportunities The Normal Team builds foundational software and hardware that help move technology forward, supporting the semiconductor industry, critical AI infrastructure, and the broader systems that power our world. We work as one team across New York, San Francisco, Copenhagen, and London. Your Role in Our Mission We're looking for a Media Lead to join our Communications team and own the daily cadence of media relations, speaking engagements, and executive visibility at Normal. We're building purpose-built AI for silicon engineering and developing a fundamentally new class of computing hardware to solve the AI energy crisis. We've built real press momentum around that mission, with coverage in Fortune, Axios, and Yahoo Finance, among others, and an active pipeline that continues to grow. We need someone to sustain and extend that momentum while also growing Normal's presence on industry stages and strengthening how our leaders communicate externally. The work spans earned media, speaking platforms, thought leadership, executive communications, and the social strategy that ties them together. The outreach covers semiconductor and AI infrastructure trade reporters alongside mainstream technology, business, and policy journalists, and the pitch craft is different for each. You'll work closely with the Head of Communications on pitch strategy, angle development, and voice calibration for Normal's spokespeople, while owning the research, drafting, and outreach volume that keeps the pipeline full. On any given day, you might draft a cold pitch to a semiconductor reporter, prepare remarks for a policy-focused conference panel, write a social post to amplify a published interview, or pitch a mainstream tech journalist on a broader AI infrastructure story. Responsibilities Drive the pitch pipeline: Work with the Head of Communications on pitch angles and targeting, then own the research, drafting, and follow-up cadence that turns strategy into outbound volume. Some outreach builds on existing relationships and warm introductions; other pitches start cold. Maintain a healthy pipeline at all times, not only during announcement periods, and keep the media CRM current. Manage media relationships: Build on Normal's existing journalist relationships and develop new ones across trade, business, and national outlets. Track coverage beats, publishing patterns, and editorial calendars to identify the right moments for outreach. Prepare spokespeople for engagements: Develop briefing documents, talking points, and background materials for confirmed interviews. Research the journalist's recent work, identify likely questions, and coordinate scheduling with internal support to ensure nothing falls through the cracks between confirmation and published piece. Support announcement campaigns: During launches and major announcements, scale outreach volume, coordinate embargo logistics, and manage the compressed timelines that come with news cycles. Build the speaking and thought leadership pipeline: Work with the Comms team to identify and prioritize conferences, broader technology and policy events, curated speaking platforms, industry awards, and leadership recognition lists. Develop speaker proposals and nomination materials, prepare remarks and talking points, manage submission timelines, and build relationships with organizers and selection committees. Follow industry and media trends: Monitor coverage patterns, emerging narratives, and competitive activity across semiconductors, AI infrastructure, energy policy, and mainstream technology. Surface angles and timing opportunities that connect Normal's work to what journalists and event organizers are paying attention to right now. Drive executive visibility: Draft social content that amplifies published coverage, ghostwrite posts tied to conference appearances or industry moments, and develop messaging frameworks that keep executive voice consistent across platforms. Contribute to media strategy: Surface opportunities, flag risks, and bring pattern recognition from your outreach into the team's media planning. Recommend new targets, angles, and timing based on what you're learning from the market. What we are looking for Experience: 5-8 years of experience in media relations, PR, or journalism, with a meaningful portion spent in deep tech, semiconductors, defense technology, enterprise software, or adjacent industries. Experience at a PR agency with technology accounts, as a journalist covering a relevant beat, or running comms at a startup where you owned the pitch volume yourself. Pitch craft: Demonstrated ability to write high-tailoring cold pitches that earn responses from senior journalists. You read a reporter's last ten stories before writing the first line of a pitch, and it shows. Autonomy: You can r